Nowadays, the visitors, tourists and professionals who stay in hotels are becoming more and more demanding. The modern public within the hotel industry is more focused on the search for comfort and wellness, not only physical but also mental. That is why it’s essential to have a spa or wellness center if you want your hotel project to be profitable.
The importance of having a spa in your hotel establishment is such that the presence or absence of these wellness centers is a decisive factor for users to choose your hotel. However, there are more reasons to have these facilities, and in this article we will talk about each one of them.
What is a spa in a hotel? What does it offer?
Firstly, we’ll begin by explaining what is a spa in a hotel. A hotel spa is a wellness center located inside a hotel, that offers a variety of health and wellness treatments, such as massages, facial treatments, and even nail and hairdressing services.
Those services can be booked beforehand or directly at the reception desk, and are available to everyone, not just hotel clients. In fact, a study conducted in 2018 showed that nearly half of the people that use hotel spa services are not hotel clients.
Why having a spa or wellness center in your hotel?
Wellness is a growing market
One of the most important reasons to equip your hotel or resort with a wellness center is that the global wellness industry is a booming and growing market. In fact, experts in the tourism sector say that thinking about a spa or wellness center for your hotel or resort is essential to succeed in this sector.
This is a highly profitable business
The spa or wellness center will provide your hotel with surprising economic remunerations, since it’s estimated that these services are the ones that bring in the most income. Of course, to enjoy this benefit you will need to have properly structured facilities, created by professional companies in the sector.
Well-being is a key factor in decision making
Users are more inclined to stay in hotels with a spa or wellness center, so having these facilities is more than important to meet this demand. Such is the case that when deciding between one hotel or another, not only the presence of a restaurant, the price of the room and whether or not breakfast is included are taken into account, but also the presence of these areas equipped to provide wellness…
A spa or wellness center will help you to be competitive in the sector
Lastly, another important reason to have a spa or wellness center is that you will be able to have a competitive hotel and position yourself in the market.
Thanks to the growing demand for wellness, more and more hotel chains are joining wellness and equipping their establishments with areas designed to offer services focused on this need (such as massages, therapies, sauna, etc.). So, if you don’t have a spa or wellness center, you won’t be able to face the competition.
Have a spa or wellness center with your guests in mind
There is no doubt that a hotel or resort with a spa and wellness area has the potential to attract the modern user, but the facility must comply with certain peculiarities, which depend on factors such as location and target audience. Only in this way will the guest feel truly identified with the wellness center or spa.
In order for your hotel to meet the wellness needs of its guests, it’s essential that the spa or wellness center is properly equipped and structured. Of course, it’s important to note that the services and facilities of these centers vary depending on the hotel project, the available budget and the structure of the hotel.
Generally speaking, for a spa to be attractive to guests, it must offer at least the following services:
This is the area destined for the sauna, where a sweat room, showers, relaxation room, water mirrors, etc. are included.
This is where treatments, massages and any other therapy you wish to offer will take place.
This is where activities to improve mental wellness (such as yoga, for example) or physical wellness (such as pilates, cardio, etc.) are offered.
However, getting a spa or wellness center that is properly structured and designed for guests is something you can’t do without professional help. As you will notice, many aspects must be considered in order for the wellness facilities to be appropriate. In this regard, it’s best that you hire the service of professionals who are in charge of assessing each factor.
At IHCS we are experts in conducting feasibility studies for renovation or construction projects, so we can help you estimate the feasibility of equipping your hotel or resort with a spa. At the same time, we will tell you what points you need to cover to satisfy the demand.