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Digitalisation in hotels: aspects to address and benefits

Digitalisation in hotels: aspects to address and benefits

Before we start I am going to ask you a question that we at IHCS Consulting ask our clients a lot: what does digitalising your business mean to you? Many of them answer: “we have internet, the rooms go with a card”. You see, in the dynamic digital universe, the hospitality industry is undergoing a […]

Before we start I am going to ask you a question that we at IHCS Consulting ask our clients a lot: what does digitalising your business mean to you?

Many of them answer: “we have internet, the rooms go with a card”.

You see, in the dynamic digital universe, the hospitality industry is undergoing a constant metamorphosis, eagerly adopting innovative technologies that not only boost operational efficiency and sustainability, but also elevate the customer experience to unprecedented levels.

Beyond simply implementing contactless technologies or offering free Wi-Fi to your customers, digitisation is constantly improving. That’s why we dive into the intricate web of how digital transformation becomes a distinctive competitive factor.

From online booking to the addition of smart rooms, we’ll take you deep inside the keys to this revolutionary shift that is redefining the global hotel landscape.

Because before we begin, let me remind you that this is the 21st century and you need to take advantage of the incredible technological advances available to us in this era.

Comprehensive Digitalisation: Transcending Keys and Cards

In the post-pandemic context, digital transformation in the hospitality industry presents an unprecedented opportunity to rethink and revitalise its operations.

This comprehensive digitisation phase involves a revolution in traditional processes and systems, where technology is not only used to enhance guest comfort, but also deeply integrated into the internal management and business fundamentals of the hotel.

Adopting this digitisation involves a variety of innovations, from modernising access to rooms without relying on physical keys to the ability to perform instant analysis of data collected in real time.

In this new paradigm, digitisation is not simply a convenience for guests, but a comprehensive strategy that impacts all aspects of the hotel business.

With the elimination of physical keys and the introduction of digital access technologies not only simplify the check-in and entry process, but also allow for a deeper and more personalised understanding of each guest, contributing to a unique and memorable experience.

What aspects of my hotel should I digitalise?

In addition to the elimination of physical keys, here are some other aspects to take into account when taking this step in your business.

Digital Customer

This technological advance already starts at the customer’s home. With an online booking process you not only eliminate tedious waiting times, but also digital keys, whether in card, wristband or code format, allow a more intimate and personalised understanding of the customer, providing a unique experience in each stay.

Implement Big Data

Beyond customer convenience, digitisation also translates into a fundamental improvement in operational efficiency and strategic decision making.

This ability to analyse data in real time provides hotel managers and owners with valuable information on use patterns, guest preferences and resource management efficiency. This information is crucial to optimise service offerings, adjust marketing strategies and improve overall hotel efficiency.

Smart Rooms

Smart rooms, equipped with systems that allow guests to control lighting, air conditioning and other devices, even sync with smartphones to provide a personalised experience tailored to each individual preference.

Energy Efficiency

With a keen focus on optimising resources and increasing energy efficiency, sustainable practices are adopted ranging from the use of renewable energy to the placement of sensors to minimise energy expenditure and the widespread installation of LED lighting.

Benefits of hotel digitalisation

The 3 main benefits of digitising your hotel establishment are as follows:

  1. Understanding and Satisfying the Digital Traveller: offers highly personalised experiences based on customer data collection.
  2. Cost Savings and Improved Internal Efficiency: optimise operations to reduce costs and increase profitability in a sustainable way.
  3. Facilitate and Streamline Customer Processes: from smooth check-in to instant bookings and personalised service contracting.

You see how this digitisation not only involves the adoption of technologies to improve the customer experience, but also redefines the way hotels are run, from entry to real-time data management. This transition to digitalisation is not only a response to changing customer expectations, but also an essential business strategy to stand out in an increasingly competitive and dynamic hotel market.

Remember, at IHCS Consulting we provide you with advice to ensure that this revolution in your hotels is the path to unparalleled excellence in 21st century hospitality.

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