Society and hotel culture have undergone important changes over the years, basically driven by globalisation, the internalisation of companies, the arrival of new services and global connectivity through information and communication technologies. Given that the industry is based on tourism and is considered one of its main lines of work, as the industry progresses, the environment is much more complex and competitive, forcing hoteliers to choose the right strategies to maintain and grow in the future.
What challenges do hotel consultancies face?
The main challenge for hotel consultancies is to make the establishment act as intelligently as possible to see what its possibilities are in the market and to achieve success, as well as to make the most of resources and guarantee their continuous renovation. Analysing developments in the industry, we can see that management and advice from external consultants are fundamental tools for growth, knowledge and competitive advantage.
Hotels differentiate themselves from their competitors by offering superior products and services. To achieve this differentiation, it is important that employees master specific knowledge of the hotel operation, and mainly those that are directly related to customer service. Getting a good team by investing in new processes, roles and values is synonymous with innovation, all staff must be clear about the goal in the organisation and in their area of work, which means that they will automatically create the necessary conditions to achieve better results with fewer resources and lower costs.
In which operational areas can a hotel development consulting firm help you?
Help in management
It is possible that when it comes to leading the management of a hotel we find ourselves faced with common problems such as improving the quality of service, or managing staff. Identifying the talent of each employee, assessing their skills and abilities is essential for the correct management of the HR area. The consultancy will control and monitor the skills of the entire workforce and how they are evolving and will promote personal motivation policies.
The work of measuring and controlling the main Revenue Management indexes of a hotel or anticipating them, taking into account fixed and variable costs, will help the hotel to balance its expenses and thus achieve a more profitable and beneficial project.
Making a hotel project a success requires a good basis for defining the right objectives and planning strategies. Marketing management, together with the commercial and communication action plan, hotel segmentation, space design and loyalty programmes are some of the points to be dealt with in this comprehensive planning.
Gaining international presence
Generating a high level of international presence is part of a very complex growth process, as it is ultimately an expansion strategy to develop our hotel business in other geographic regions. Consultancy firms support their clients in gaining prestige in both national and international markets, in order to take advantage of economies of scale.
Experience and knowledge at the service of the client
A hotel should always strive for excellence in customer service. The staff working in each of the hotel’s areas must be sufficiently trained to perform their tasks to the best of their ability, thus earning a reputation and good feedback. Generating a good working environment, promoting teamwork, training them professionally and setting a good example are necessary actions that a good consultant will help us to accomplish.
Large hotel brands have always been leaders in communicating meaning, as they influence behaviour and feelings. A concept of differentiation is generated to define unique aspects of a finished hotel product or service.
For all these reasons, it is important to have the advice of a hotel consultancy. NOW is the time to take a step further in the development of your project.