Elements such as cloud storage, mobility and social networks are essential for the hotel companies of today and tomorrow. The combination of robotics and Big Data provides us with the information we need to get to know the customer better, personalise our offer and offer a higher value proposition.
Digital onboarding technology represents a revolution in dealing with the customer through techniques such as cross-selling and up-selling, and the implementation of a customer journey design is used to increase loyalty. Artificial intelligence will make new forms of interaction possible, conceptual marketing, augmented reality and inverse themes will allow us to personalise the experience of an increasingly demanding customer; in short, we are creating new consumers.
Smart hotels: the hotels of the future
The hotel of the future has to be more than a building, it has to be a concept that is designed and built based on new materials and new technologies but always with the aim of achieving new functionalities, services and better customer experiences. Undoubtedly, it will also be composed of recyclable materials, which consume very little energy in their manufacture and have almost infinite life cycles.
The differential value is marked by materials that incorporate intelligence and the senses into the project, making the material itself capable of reacting to certain stimuli, for example, allowing us to activate a light without the need for switches, in short, to be able to configure the different spaces to our liking. The change is radical, therefore everything we know today disappears, so that hotel self-management platforms appear, supporting the free development of the company and the architecture itself, and the design becomes an added value.
What do creative and innovative hotel products bring to the market?
Smart hotels don’t want guests to have to wait at the front desk. There are new programmes that help speed up the check-in process for travellers in a hurry, allowing them to go directly to their rooms using their smartphone to unlock the door. Hotels are also aiming for a more established relationship with the restaurant industry where guests can order drinks from the pool via an app. Starwood Hotels and Resort was among the first to incorporate this service.
With all this, the facilities represent a key success factor in the hotel sector, the rooms will have technology that will allow users to turn lights on and off from their mobile phones or turn on the air conditioning; another option is smart mirrors that can take photos and upload them to the social networks we want, touch tables, piped music throughout the room or watch TV on a wall. These new tools are already being incorporated in some spaces, but for the moment, due to their high cost and the need for certain resources (such as space and facilities), they are still in the minority and are only used in very exclusive places.
There is therefore a greater attraction of customers for accommodation, due to new innovations, knowing the competition to be in constant development with the global market, promoting their identity through digital marketing, developing contingency plans to deal with the various changes in business, ensuring good advance notice for guests, monitoring and evaluation of services, and market segmentation among others.
The future is coming to our hotels, and we won’t have to wait too long to see it happening. The intention of these projects is bringing these futuristic techniques closer to the clients so that they can enjoy the experience of the journey that has taken them to the city and, of course, so that they can also enjoy the experience of the hotel itself. New sensory experiences in the form of audiovisual projections will make our accommodation a new way of resting and enjoying relaxation.