The hotel industry is a dynamic and highly competitive branch, therefore, the distinguishing factors in each product are the key to an establishment. Regardless of the style or size of your hotel or resort, a consultant has the purpose of guiding you towards strategies for the growth and improvement of your services.
International Hotel Consulting Services offers a wide range of services at an international level backed by 26 years of experience. A professional service specialized in optimizing any type of hotel accommodation. Investing in a hotel consultancy is a reliable way to the profitability and success of your business.
WHAT IS HOTEL CONSULTING AND WHAT IS IT FOR?
If you own a hotel business or plan to invest in the sector, a consultant can provide you with the necessary knowledge to grow your business successfully. Along with effective consulting, you can consolidate profitable projects with great benefits in the future. Although it is an investment, it will help you save money and unnecessary efforts while still achieving your business goals.
In many cases, the primary functions are delegated to the owners or their managers. Let’s say you want to implement some changes in relation to customer service. However, if you are not a professional in personnel management or simply do not have the time, you will not know if these changes are taking place.
A hotel consultant is involved in the training and constant evaluation of this type of aspects.
Our company offers a wide range of services for investment management, marketing and positioning plans, personnel training, among others. IHCS assistance can guide you. It doesn’t matter if your hotel is still in the planning stage or if you have already been working for several years.
Each of our consultants is a specialist in different branches and stages of the hotel market. Therefore, no matter what kind of nature your hotel is or what kind of problems you are facing, we can help you.
HOW DOES IHCS IMPACT YOUR HOTEL’S REVENUE?
The hotel industry is a very dynamic ecosystem, innovation and trends set guidelines that sometimes should be followed. A hotel consultant employs analytical tools and prospective exercises that can provide an accurate vision for future decision-making.
The action is focused on improving the user experience, increasing the number of guests, optimizing the budget and advertising the attributes offered by the hotel. The focus is to provide an experience, an unforgettable moment, therefore, all the features offered by the establishment are important.
Understanding the customer is the key to every hotel venture. Both independent businesses and large franchises have discovered that standardization is no longer a guide.
The specialty of services is the new trend. Diversified marketing mix proposals that don’t focus their value elements on a single thing, but on several attributes to offer. For example, natural landscapes, but also the experience inside the facilities.
Furthermore, human resource management is vital to provide a good service. The planning of training strategies, encouragement and definition of standards of procedures (SOP), among many others.
We offer the best services following the vision of making the group feel involved and useful in each of their functions. This is the basis for the functionality and efficiency of any company.
One of the most important tips for a consultancy is to correctly define and transmit your corporate image. This is the first phase for customers to feel a sense of identification, trust and then loyalty with the hotel. To achieve this, a marketing plan is designed according to the context and the market situation to direct the positioning of the brand.
Nowadays, a space on the web is the most strategic space to promote yourself. This is the most efficient way for potential clients to find the hotel and learn about the services it offers. We can market your business through online booking portals, tourism blogs and other platforms that work as bridges.
There are also other frequent means of communication such as social media or e-mail. Through them you can keep in touch with your customer network. The premise is that guests feel cared for and valued, even outside the facilities.
Paying attention to revenues is essential, but it is not an isolated indicator. For example, if there are good revenues but excessive expenses, there may not be a balanced Operating Profitability or GOP.
By paying attention to this, it is possible to find areas where savings can be made or numbers can be redistributed in order to improve all the elements of the business. A consulting firm is in charge of analyzing expenses and costs by department along with efficiency and transparency in financial procedures.
We work with correct cost structures where demand, competition, seasonality and occupancy levels of your hotel are contrasted. This will allow you to manage updated and coherent data with the needs and profitability of your establishment.
Implementing budget control mechanisms is necessary to optimize revenues and potential investments. The key is to manage successful planning and operational strategies to stand out from the competition.
At IHCS, the values of commitment, reliability and transparency represent us as a company. Based on feasibility studies, marketing, human talent, among others, we offer specialized professional guidance to correct and enhance the most important aspects of your hotel venture.