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How to develop your hotel’s website

How to develop your hotel’s website

As we already know, for an independent hotel to be competitive it must have an online presence. In this sense, the website is an important element for this. The website shows what the business is like, what its distinguishing features are, what services it offers and at what price, and also why a certain potential […]

As we already know, for an independent hotel to be competitive it must have an online presence. In this sense, the website is an important element for this. The website shows what the business is like, what its distinguishing features are, what services it offers and at what price, and also why a certain potential customer should buy those services.

Nowadays, every hotel establishment must have a website. However, it is not simply a matter of having a website, it is a matter of having one that is attractive, that generates traffic and, therefore, bookings. So what does it have to have to be attractive, what are the characteristics of an efficient website? These are some of the questions that we can ask ourselves and that we are going to answer below.

 

Key elements of your hotel website design

The design should be simple

The design of your website should be simple and clear, so that the brand and logo of the business stand out and are visible. In addition, the menu should be user-friendly, allowing users to find the information they are looking for quickly and easily. In other words, a person visiting a company’s website should not need to read a lot or take more than three clicks to find what they are looking for.

The design should be adapted to various mobile devices

Your hotel’s website should be designed in a way that allows navigation on any mobile device. Mobile devices are increasingly used for travel planning and online booking. Therefore, it is necessary that your hotel’s website is suitable for smartphones and other mobile devices.

The goal of an accommodation is to sell pleasant experiences to customers, and that should start from the website. If the first impression is confusing and frustrating because the website is not mobile-friendly, it can negatively affect your brand image. The result is that customers will end up choosing the competition.

 

It must offer fast navigation

Website loading speed is also critical. According to Hermione Joye, director of travel at Google Asia Pacific, 53% of users will abandon a website if it takes more than 3 seconds to load. Therefore, your website must be optimised for loading speed. This way there is a better chance of retaining potential customers.

 

Use professional images

Images have a great ability to convey information in a synthesised way, therefore, they can say a lot about your brand. It is recommended that your website uses images that are attractive and eye-catching. Don’t skimp on investing in professional, high-resolution images that show the naturalness of your hotel. Above all, place images of the rooms. Customers should have access to a photo gallery that generally reveals each room category.

Avoid placing too many videos

It is generally not recommended to use a lot of videos on web pages, as they cause the loading time to be much longer, as videos are usually very heavy. This results in a bad customer experience.

On the other hand, if you decide to use videos on your hotel’s website, try to keep them short and with lots of attractive images that arouse sensations. A highly recommended option that is currently trending is to create videos with drones where you give a virtual tour showing all the areas and services offered by the hotel.

 

Create relevant and quality content

It is also important that your website has relevant and up-to-date content. Working on a blog can be a good option, but it should provide clear and important information to customers. For example, information about the destination and the tourist activities they can do in the locality.

Also, one of the advantages of creating new content is that you can use it on other platforms where your business is located, and also to create promotional campaigns.

On the other hand, make sure that the content has keywords that allow you to position your business in meta-search engines such as Google.

Finally, it is also essential that the content is in several languages, this will allow you to have more international reach.

 

Incorporate your hotel’s booking engine

It is also essential that you have a booking engine integrated with your website. This will help you to have direct bookings and be less dependent on other platforms that charge commissions for selling your services. We will talk more about the importance of the booking engine later on.

In addition to the booking engine, it is crucial to have a fare comparator. That is, an element that allows the customer to compare room rates on the different platforms on which your business is marketed. Make sure that the rates on the hotel’s website are at least 5% cheaper than on other sites. This positions your website with the best rates.

 

Incorporate Upselling and Cross-Selling techniques.

Upselling is a technique that consists of persuading customers to buy the best services. In the case of the hotel industry, it is persuading customers to book the most expensive rooms. Now Cross-Selling is the technique that allows you to persuade customers to buy a service or product related to the one they already have. For example, if a customer books a room, you can offer them an add-on that enhances their experience.

Other examples are offering spa services, additional breakfasts, local tours, among others.

 

Post reviews

Here you need to be transparent with the way you showcase your accommodation and the experiences of previous customers. When you include reviews from TripAdvisor or other sites on your website, the trust and empathy of your future customers can grow. You may want to automate the review process by using reputation management tactics that help you track and improve reviews. The more positive reviews you have, the more you can charge.

It is important to be authentic and honest, first and foremost. That is, you must stick to the reality of your property and what you offer on the web. Misleading content damages the reputation of the hotel and the expectations of customers.

If you don’t have experience creating websites or need any kind of help, ask for advice from hotel experts like IHCS; we will be happy to help you.

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