If we have doubts about how to create a hotel project, there are specialized companies that can lend us a hand with it, especially at the hotel design stage.
A hotel project includes a set of protocols and measures to follow in order to launch, consolidate the business, attract customers and, ultimately, to know how we can deal with any type of problem that may arise in the future.
A HOTEL PROJECT CAN HELP US
- Knowing what to do in case we have viability problems.
- Identifying all those factors that can make our hotel profitable.
- Getting new investors with the aim of having the necessary funds when expanding the business.
- Helping us know the type of hotel we want to develop, how to stand out from our competitors, how to define ourselves.
- Being able to develop a commercial strategy (know how we are going to promote it).
HOW TO EXECUTE A HOTEL PROJECT STEP BY STEP?
The first step is to do a complete study on everything that has to do with the hotel; whether there is demand to be able to set it up, what type of hotel could fit into the market, what position the competitors are in and if we can do something to leave them behind…
A very important point of the previous analysis is what is known as market segmentation.
The objective is to divide the public by sectors (for example, by gender, by age, by tastes). Enough information is obtained to know which segment we are going to target. So if, for example, we are going to design a certain advertising campaign, we will minimize expenses and achieve better results.
WHAT ARE WE GOING TO OFFER?
Once we are clear about the previous point, it will be crucial to know what we are going to offer, and how we are going to do it. Remember that in a hotel you are not only hiring a service, but also selling different products.
It will be at this point that we ask ourselves what we can offer the client, if it is attractive, how we are going to approach it and, above all, how much it will cost.
It is important to be realistic: we are not looking to create a business that we like, or that we would feel tempted to hire their services or buy their products, but rather that our audience may like, which, ultimately, is the one that will rule.
MAKING THE PLAN
Once we are clear about all the previous stages, we can begin to build the hotel project plan.
Thanks to the information that we have been collecting in the previous points, we can be much clearer about the objectives that we are going to meet, and how we are going to achieve them.
Generally both long-term objectives and short-term objectives will be established. They must be realistic, that there really is the possibility of fulfilling them.
If we create a hotel project that does not fit reality, we will start with a fantasy that will end up taking its toll on us.
EXECUTION OF THE HOTEL PROJECT
The last stage of the hotel project plan is, logically, to carry it out. And how can we do it? Well, starting at the beginning, with the protocols that we have designed in the first point.
It is important to keep in mind that, although this plan should be the basis on which we are going to base it, it may be subject to changes based on how it works. If it does not help us achieve the established results, we should consider making changes now.
If we have doubts about how to create a hotel project, there are specialized companies that can help us with it, especially when designing the hotel. At IHCS, we consider that it is very important to properly choose a travel companion, which is why we fully trust CMA Resort Designers, a design consulting company specializing in the development of vacation destinations and use projects linked to the hotel world.
Once the execution stage is complete, your hotel will be ready to start being the great business you planned it to be.