Today, the online tourist market has turned over and it is the online travel agencies who have become the queens of the tourist market.
There is no one who knows the tourism sector better today than tour operators. With exhaustive studies of the current tourism market, tour operators are responsible for providing customers with the best offers from airlines, hotels or restaurants, among others.
TOUR OPERATORS TEN YEARS AGO
The hotel sector, aware of the role they play in its sales, has taken a big step in recent years in improving their relationship.
However, given the relevance that the Internet has acquired in the current tourism market, the tour operator business has taken a turn. It should be taken into account that before the network of networks appeared in our lives, the monopoly in the sale of travel had only one protagonist, the tour operators. With unmistakable prowess in the tourism market, clients had no choice but to adapt to their rules and negotiate according to their guidelines.
TOUR OPERATORS CURRENTLY
Today, the online tourism market has turned the tables and it is the online travel agencies who have become the queens of the tourism market. Given the increase in people using the Internet to make their reservations, many tour operators have chosen to gradually join a market that offers the possibility of direct contact with the client.
On the other hand, there is still a part of the tourism sector reluctant to leave its trust in the hands of an online travel agency and this is one of the things that work in favor of tour operators.
If you are the owner of a hotel establishment, having the help of a tour operator will be essential to take charge of your establishment. It should be taken into account that the tour operator also works with groups, organizing meetings, conferences or events, for example. Promoting yourself so that they consider your hotel for this purpose is the best way to gain a type of clientele whose stays are more frequent.
IMPROVE RELATIONSHIPS AND COMPARE DIFFERENT TOUR OPERATORS
Today there is talk of an improvement in the relationship with tour operators. Which is not surprising if we take into account that different hotel establishments have joined together in a campaign to protest the abusive commissions to which they were subjected by these tour operators and recognized online travel agencies.
Proposing aggressive online marketing campaigns as an alternative, in which the solution would lie in promotion through social networks and their own website, tour operators have decided to lower their profit expectations and opt for an open dialogue with these establishments.