It is estimated that hotel F&B (food and beverage) sales can represent 20% of the establishment’s total income. For this reason, it is essential that hotels or any other accommodation can have a quality offer in the F&B area.
There are many strategies and techniques that hotel owners can implement to improve food court revenue. Next, we will show you some of them:
1. Provide a varied menu with healthier options
Health care being one of the most outstanding trends today, in the tourist population and in society in general, having a varied menu with healthy options is a great strategy. This can increase sales in the F&B (food and beverage) area of your hotel, since this type of gastronomic offer in your hotel can attract a larger audience, such as vegans.
A good idea would be to place, on the menu card, the nutritional value of each food that makes up a dish, because in this way guests who are on diets could have more freedom when ordering. In addition, it would be something that customers could value about your hotel restaurant.
2. Set prices according to demand
Setting prices according to customer demand in the restaurant is another strategy on how to increase sales of your business in the F&B area. Then the prices for breakfast, lunch and dinner will vary depending on the occupancy percentage you expect at the hotel.
But you must set prices that are reasonable, since an exaggerated change could cause a negative reaction in customers, especially those who are loyal to your establishment.
3. Promote discounts for loyal guests
Making special discounts for those customers who are loyal to your establishment can be another way to improve the hotel’s F&B. These offers can determine that users choose your hotel instead of another that has a profile very similar to yours.
Some restaurants offer, for example, free dessert. And a simple detail like this can be the big difference. In addition, customers will feel well cared for and their taste for the hotel and restaurant will be even stronger.
4. Include an online ordering system
Having an online ordering system is a strategy for how to increase sales in the hotel’s F&B area, as it is a way to save time and labor, as users can place orders or reserve tables from their mobile phones through the application. of the hotel.
This system is very useful for internal meals, since an employee will no longer be needed to take each order. Most restaurant operators say that saving time and human capital is one of the main benefits they have experienced from including an online ordering system.
5. Offer quality services
This strategy can be seen as something obvious or a cliché, but when we go to the hotel website we see in their reviews a large number of complaints about the quality of the restaurant’s services. And quality service would involve reviewing these customer comments and improving the quality of the food and service in general.
Implement this rule, because more than a strategy it is a rule, it will provide an excellent experience to your guests. Which will be transformed into loyalty and better income, not only in the hotel’s F&B, but throughout the establishment.
6. Increase order delivery speed
We live in a very fast-paced society where waiting becomes quite difficult and especially if you are hungry. Therefore, implementing a method in which orders are ready in the shortest possible time is a great idea on how to increase the sales of your business in the restaurant area.
Customers will value fast and efficient restaurant service. Certainly, if your hotel’s F&B area offers quick services, you will have an advantage over much of the competition.
These are some of the strategies you could be implementing if you want to increase sales in your hotel’s F&B. Without a doubt, there are many more strategies to increase the income of your establishment.
For any questions in this regard, at IHCS we are available to help you with the correct management of the F&B area of your hotel, resort or any other tourist accommodation.