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International hotel demand is growing: new opportunities

International hotel demand is growing: new opportunities

The number of international hotel projects is growing more and more, and this is happening thanks to the fact that the market and its trends are being updated, new products adapted to all budgets are being offered, brands are reinventing themselves and that is when new innovative hotels are opening. The promotion of urban destinations, […]

The number of international hotel projects is growing more and more, and this is happening thanks to the fact that the market and its trends are being updated, new products adapted to all budgets are being offered, brands are reinventing themselves and that is when new innovative hotels are opening. The promotion of urban destinations, together with the impulse of luxury in the hotel industry, has led to an increase in the level of growth in economies such as Russia and China.

Hotel operators have diversified their strategies into new and unfamiliar niche markets, focusing their efforts on opening more than 1,300 hotels worldwide and around 5,000 hotel projects under development, with some in Europe and Asia. This also increases employment in all these regions of the world, with a wide range of job offers and new executive positions in the organisation chart, such as the so-called “Guest Experience Manager”; responsible for managing and optimising all interactions with the customer, with the aim of continuous improvement in the excellence of the treatment and services provided.

“Stay close to your customers, so close that you are the one who tells them what they need, long before they realise they need it.”
Steve Jobs

Hotel growth in leading destinations

In the current industry trends, the destinations with the greatest potential for development are becoming holiday leaders with the proliferation of 4 and 5 star hotels, opening their doors in old buildings, palaces that date back centuries, or places that are currently being restored in order to welcome tourists as they deserve, as is the case of Porto or Lisbon, urban destinations that receive thousands of foreign tourists every year.

If we go to destinations such as Asia and the Pacific, there are many projects in the initial phase, but even so, there is already a considerable volume of hotel projects on display. Europe is in a growth phase, so while the economy is recovering, several countries have already made larger investments in the sector, which translates into a more booming period.

Innovation in services

New hotel projects are arriving with innovative services, moving away from the image of the typical sun and beach holiday hotel, and becoming design hotels, boutique hotels with more cosmopolitan styles. There are other options that are being considered when it comes to launching new ideas that have an impact on the tourist experience, some examples of which are the hotels that are built using discarded containers, the first of which was Dock Inn, which was carried out in Germany. Another example is caravan hotels, where there is the possibility of sleeping in a vintage caravan or even hotels made of glass immersed in the middle of the environment, seen in countries such as Norway.

Scandinavian countries have seen an increase in RevPar and foreign tourist visits in recent years. The arrival of platforms such as Airbnb in the industry has increased the predominance of low-priced tourist rentals, which has put a brake on the entry of large hotel chains into the market.

Themed hotels offer the possibility of living a unique experience in different creative scenes thanks to inspiring corners that offer the comfort of any other type of room.

In short, being able to enjoy the essentials, rest, relax and disconnect in different environments, makes the guest believe in the hotel demand for new projects with character and differentiated power.

Hotel demand is increasing, and growing by leaps and bounds around the world, the hotel segment is very close to reaching the current investment cycle, which means that we are looking at a changing and very optimistic outlook for the international hospitality market.

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