The Middle East’s interest in acquiring or building hotels within its countries and in Europe has significantly increased over the past few years, particularly for cities such as London, Paris, Geneva or even New York.
Germany has become one of the principal markets for hotel investment. The german market registered transactions worth 32.4 billion euros in the first six months of 2016. Today, we will tell you how to build ties with one of the most important hotel capitals in europe.
Hotels have always put different techniques into practise to make themselves known and increase their business volume. With the passage of time and advances in new technology, hotels must adapt to new marketing strategies in order not to miss out on business opportunities.
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