Personalization in the development of hotel projects

Offering a personalized experience to customers is one of the main objectives to be met by any tourist accommodation in the development of hotel projects. So much so that customization is a key factor to differentiate yourself from the competition, capture the attention of tourists and stay at the forefront of the market.

Personalized services in a hotel can be the difference between success and failure. They allow us to build customer loyalty, offer unforgettable experiences and create connections with each visitor. Therefore, knowing how you can personalize your tourist establishment is essential.

Personalization goes beyond creating a product

When we talk about customization in the development of hotel projects, we are not only referring to creating new products. Many entrepreneurs and hotel owners mistakenly believe that by creating innovative products they are already customizing the hotel to meet visitor demand. But the reality is that personalization covers many other areas.

Of course, it is important to create innovative products that meet guest needs, but efforts should not be focused solely on this. It is necessary to design strategies to offer personalized services and experiences, so that the client feels that the hotel is giving them what they need and want, and even much more.

There is a wide range of options to offer personalized experiences and services to customers. Each of them must be carefully evaluated and put into practice during the development of hotel projects. For example, technologies can be used to provide guests with greater security during their stay.

Rooms with better views may also be offered and there may even be special services such as massages or therapies. All this according to the needs and requirements of the users.

Customizing also includes a wow factor

Although today’s tourists have greater clarity regarding what they want and what they need, they often do not know how they want to satisfy these requirements. Precisely there comes the surprise factor that tourist accommodation can use to captivate its guests and surprise them in a positive way.

These surprise factors must be taken into consideration in the development of projects, since with them it is possible to exceed the expectations that users may have. These surprise factors can include discounts, additional services, personalized menus, preferential service and more.

When a customer is positively surprised with the services or products offered by the hotel, the inevitable result is that a sense of connection with the establishment is created. This can give rise to loyalty, which in turn will have a positive impact on the hotel’s positioning within the market.

Personalization is linked to technology

New technological advances, such as the use of mobile devices and easy access to the Internet, have made current users want immediate results. So much so that many times hotel guests want to satisfy their needs even before they have complete clarity about them.

Due to such immediate demand by the modern user and offered by new advances, hotel visitors can feel frustrated. This frustration is due to the fact that the tourist establishment is not adapted to a technological level. Therefore, when talking about customization in the development of hotel projects, it is important to have good communication and service technologies to provide the best services and products.

Conclusion

It is essential to personalize the product and service offers that the tourist establishment offers to its customers. Therefore, customization should always be taken into account in the development of hotel projects. Modern technological aspects must also be considered and use elements that surprise users.

Personalization is something that should not be taken lightly, and for it to be carried out successfully it is essential to have the best professional service. At IHCS we are experts in hotel advice and consulting, so we can help you customize your hotel establishment according to the needs of your clients. Doing this could enhance the growth of your business, so you will be successful in the market.