The management of tourist apartments is a process that requires efficiency and productivity. Well, being able to offer memorable experiences to guests and maintain a good flow of income depends on this process. However, achieving efficiency is not a simple task; it requires experience and professionalism. This is where the role of a hotel consultant can be crucial to properly manage a tourist apartment.
That is why, in this article, we will explore why IHCS, a hotel consultancy with extensive experience, can be the right formula for the management of tourist apartments.
THE EVOLUTION OF TOURIST APARTMENTS
Before exploring the role of a consultancy like IHCS in the management of tourist apartments, it is important to understand the evolution of this industry. Tourist apartments have undergone a great evolution and are positioned as one of the preferences for international tourism.
In Spain, the average number of these establishments increased between 2014 and 2017 by almost 14,000, reaching 134,561. In the two following years there was a decrease, but for 2021 and 2022 this increasing trend returned. By the end of last year, nearly 128,100 tourist apartments were registered in operation in the country.
These types of tourist establishments, often offered through platforms such as Airbnb or Booking.com, have changed the way people travel and stay. These accommodations offer an alternative to traditional hotels. This is because they provide guests with greater privacy, space and the opportunity to live like locals during their stay.
However, with the increasing popularity of resort apartment complexes, significant challenges have also arisen in their management. Their owners must deal with tasks ranging from cleaning and maintenance to marketing and customer service. This is where a hotel consulting company comes into play.
WHY IS IHCS THE KEY TO THE MANAGEMENT OF YOUR TOURIST APARTMENT?
IHCS can be an important ally for the management of tourist apartments or tourist apartment complexes. The main reason is because we offer expert and professional advice. Furthermore, as a hotel consultancy we have more than 255 success stories. On the other hand, our professionals have a long history and experience in the hotel market. Therefore, we know how to provide solutions to your hotel management problems and thus obtain the best results.
Likewise, as a tourist apartment management company we are motivated by transparency, commitment, integrity and genuine enthusiasm.
ADVANTAGES OFFERED BY IHCS IN THE MANAGEMENT OF TOURIST APARTMENTS
By hiring the IHCS consulting service, from the first moment you will have experienced professionals. Our team will look after the interests of your establishment. And this is important because in hotel management problems arise that demand energy and a lot of effort. But, an experienced consultant has already dealt with any problems, so they can offer effective solutions.
ADAPTATION TO MARKET TRENDS AND DEMANDS
Many tourist apartments begin to experience difficulties and challenges after their first year on the market. Well, the company’s objectives and expectations do not converge with the reality of the hotel market. This is because the market and its trends are changing, so knowledge is required to face the problems.
In this case, IHCS as a tourist apartment management company offers commercial solutions to redirect your establishment.
GENERATION OF NEW OPPORTUNITIES
Vacation rental management or hotel consulting companies work with a variety of clients. This in turn allows them to have multiple contacts. And contacts help open other doors or opportunities through connections and business alliances.
It is true that if you hire the services of a hotel consulting firm you will have an extra expense. But it is also very true that these services can be very profitable. Well, it won’t take you long to recover this investment. In fact, you will double your income and your profitability will be maintained in the long term. This is because a consultant will optimize your rates and the occupancy of your tourist apartment.
The management of tourist apartments can be time-intensive. With a hotel consulting firm like IHCS, you will be able to delegate responsibilities and free up time for other activities.
ASPECTS OF THE MANAGEMENT OF TOURIST APARTMENTS IN WHICH IHCS CAN HELP
To manage your tourist apartment well and maximize profits, it is necessary to know your clients. And one way to do this is through market segmentation, which can be quite a complex process. Well, the market is made up of consumers with different preferences, characteristics and needs.
Therefore, it is crucial to have extensive knowledge of the hotel market. And this is something you will have with a hotel consultancy like IHCS.
By knowing your customers well, you will be able to develop personalized services that help increase the customer experience. This translates into greater positioning, increased customers and, of course, greater income.
OPTIMIZED ONLINE PRESENCE FOR THE MANAGEMENT OF TOURIST APARTMENTS
In the era of the internet and digital technologies, an online presence is mandatory for good hotel management. What’s more, without an online presence your establishment will be outdated and behind. In this sense, at IHCS we make sure that your establishment’s website is 100% optimized. In this way there will be more opportunities to generate a greater volume of direct sales.
But that’s not all, we are also in charge of developing strategies for online advertising, social networks and email. All this is key to having more reach and attracting more customers.
SMART PRICING STRATEGIES
Efficient management of tourist apartments is one that applies intelligent pricing strategies. This demand is due to the fact that the rate will always be the main trigger when reserving accommodation. Therefore, whether you are in America or Europe, smart pricing strategies are necessary.
And a consultancy like IHCS knows how to study competition, trends and market demand to determine optimal prices. In addition, we make sure that your rates, on the different online platforms, are appropriate.
ONLINE REPUTATION MANAGEMENT
Online reviews have a significant impact on travelers’ booking decisions. Therefore, it is necessary to know how to respond to each review in a personalized way, thus ensuring a healthy environment. In this sense, a hotel consultancy knows how to respond, interact and manage reviews, to build customer trust.
In addition, at IHCS we can support you through review analysis to locate those weak points. This way you can change and provide a memorable experience to the customer, from reservation to check-out.
OPTIMIZATION OF RESOURCES IN THE MANAGEMENT OF TOURIST APARTMENTS
Optimizing available resources is another important aspect in the management of tourist apartments. But it is also an element in which great care must be taken, since saving resources without reducing the quality of the service is not easy.
However, with the experience and professionalism of our work team, optimizing resources is possible. Well, having IHCS is synonymous with optimizing time, energy and money.
In summary, IHCS is a company specialized in the management of tourist apartments. Consequently, it can be key to the success of your tourist establishment. Our knowledge of the market, ability to optimize prices, marketing skills and customer service are some of the elements we can contribute to maximize your income.
If you are looking to make the most of your investment in tourist apartments, remember that the collaboration of IHCS is an intelligent and strategic choice.