To successfully develop a new hotel project, renovation or expansion, it is essential to take into account the theme or concept of the hotel. But to conceptualize correctly, a deep analysis of the main needs of users must be carried out.
The concept is the spirit or heart of your hotel. It is what identifies it and gives it that differential addition that is appreciated by users or guests. Therefore, creating a hotel concept will help the client understand what he wants to convey and thus establish the best quality-price relationship.
In this article we explain the importance of the concept or theme in the development of a hotel project.
Importance of the theme in a hotel
The creation of a good hotel concept or theme when developing a hotel project is essential. And a unique theme or style is that “added value” that will differentiate a hotel from others. This aspect is considered to be one of the things that most impacts the customer experience.
The theme is also very important because it allows your clients to feel trapped or identified with the brand and choose your hotel over others. Conceptualization is the main axis of any hotel design project. This describes the personality of the brand both in the construction and decoration of the spaces of your hotel.
Therefore, the theme is the beginning of the development of hotel projects. It is what will allow you to bring out the right feelings in your guests. But it is crucial that the concept is translated to the spaces and their materials, to the lighting, to the textures, to the colors, to the distribution of the spaces and to the furniture.
Main elements to develop the theme of a hotel
There are certain factors, components or elements that we must take into account to develop the theme correctly in a hotel project:
1. PURPOSE TO TRANSMIT
In this case, we must investigate the characteristics, attributes, symbols or qualities that the hotel wants to transmit to its clients. You must know information about what is most valued in the locality, history, culture and customs, music, geography and everything that gives identity and personality to the hotel.
So, the objective or attributes that the hotel wants to convey is one of the crucial elements to define the hotel’s theme. And the hotel’s attributes must be reflected in such a way that the customer can perceive them from the moment they make the reservation online until the moment they arrive at the hotel. Therefore, this fact involves several factors such as color, staff image, interior design, architecture, among others.
2. THE CUSTOMER
The other step to create the concept in the development of a hotel project is the study of the target client or guest. That is, you must identify the target user you want to attract to your hotel. Then you must identify all the aspects and implications so that the guest’s stay in your establishment is a true experience.
In this sense, conceptualization is a marketing tool. It is a tool that uses design to sell sensations that the client wants to experience.
Knowing clearly and in depth the location and environment where your hotel will be is another important factor. Knowing that it is a country place, a city, beach or mountain will give you direction when formulating the theme of your establishment.
For example, if you want to develop a hotel project in the Caribbean, it makes no sense to promote an urban or mountain concept.
4. BRAND PERSONALITY
The personality or identity of the hotel brand will be essential to maintain a good relationship with the user. If this identity is attractive and coherent, it allows creating a good reputation for the hotel.
The purpose of having a strong brand is to create a pleasant relationship with travelers who immediately heard the name of the hotel. Therefore, you should not only want users to remember the name and logo of the establishment, but you should also promote a sense of what awaits them if they book at your hotel and the experience they will be able to enjoy.
Creating the concept or theme of a hotel is a fundamental step to achieve success in such a competitive market. Therefore, it is something that cannot be taken lightly. That is why having the support of professionals or people who know the sector well will be of great help.
At IHCS we provide you with the necessary advice and support to develop your hotel project. You just have to contact us.