Pages like TripAdvisor, on which you can vote for each hotel, make the customer able to choose those with the best ratings when making a trip.
The Internet is a great formula to improve the online reputation of any business, especially if we are talking about a hotel. And, so that the client avoids any type of unpleasant surprise when they have to stay at the hotel, what they do is consult testimonials and opinions from people who have already been there.
This means that they have to go to pages like Tripadvisor, where you can vote for each hotel, being able to choose those with the best ratings when making your trip.
If we want to improve our online reputation, we should focus our sights on Tripadvisor.
HOW TO CREATE A SOLID MARKETING STRATEGY TO IMPROVE THE VISIBILITY OF OUR HOTEL WITH TRIPADVISOR?
Some hotel owners resort to bad practices such as buying positive reviews. You should know that this may work for a while, but it may not take long for the system to detect them, which will hurt you. In addition, there are some comments that are so artificial that other people will immediately realize that they are false.
We offer you methods to obtain real evaluations.
STRATEGIES WHILE THE CUSTOMER IS IN THE HOTEL
One of the strategies that works best is to ask the client’s opinion when they are at the hotel, analyzing what points they did not like about their stay and how we can improve them. If you liked everything, we can ask you to rate us on this website.
We can also use the free WiFi trick; At some point we can refer them to our Tripadvisor profile so they can leave their comments if they want.
Furthermore, so that they do not forget to rate us, what we can do is place certain signs as a reminder or even, at the time we give them the invoice, give them a card reminding them that they can rate us on Tripadvisor.
STRATEGIES ONCE THE CUSTOMER HAS LEFT THE HOTEL
A very important mistake is just trying to capture the client so that they value us at the moment they are in the hotel.
If we have your emails, we can create a database through which we automate the sending of emails. In them we can remind them that if the experience has been positive, they can rate us on that website.
We cannot forget the impact that social networks have when it comes to improving (or ruining) our online reputation. In our Facebook, Twitter, Instagram profile or any other type of social network we work with, we could include a direct link to the page so you can vote for us.
Once you have understood how important it is to get a good average of ratings, you will surely begin to think of many ideas to get the user to vote for you.
But remember, it will only make sense if the votes are positive because otherwise, it can hurt you more than help you.