Knowing the types of hotel guests and the strategies to attract them can make the difference in the success of a property. In this sense, each guest is unique and has different needs and preferences. Therefore, hotels, as businesses that depend on the demand for hospitality, must guarantee that their clients enjoy an unforgettable stay.
In this article, we will explore the main types of guests and offer tips on how to attract them and provide them with an unforgettable experience.
1. CORPORATE OR BUSINESS TRAVELERS
Corporate or business travelers are those who combine work trips with leisure activities. This group is one of the least price-sensitive types of hotel guests, seeking efficiency and self-service. Therefore, they are clients who are interested in good restaurants and having a comfortable space to work. However, they are looking for a smooth transition between work and leisure during their stay.
On the other hand, these business travelers prefer well-known brand hotels that offer points for their clients. In this case, hotels must provide information about restaurants, local commercial services, and meeting and conference spaces. Additionally, efficiency and self-service are key to meeting your work and leisure needs.
2. ECOLOGICAL TRAVELERS
Green travelers are those who are more environmentally conscious and look for sustainable options on their trips. Because they know the tourism industry still relies on carbon, they worry about their footprint.
Therefore, these hotel guests prefer to stay in hotels committed to green practices. Those who use renewable energy, eco-friendly products and buy local ingredients.
One way to attract and serve them well is to be transparent about our ecological commitment. Therefore, it is necessary to fulfill sustainability promises and provide authentic and environmentally friendly experiences.
3. DIGITAL NOMADS
Digital nomads are those who work remotely from anywhere with an Internet connection. Generally, they are entrepreneurs or employees who like mobility and community. They also look for flexible spaces to work and live, where they can connect with other like-minded people.
As another group within the types of hotel guests, they prefer accommodations with a community atmosphere. For example, boutique hotels or hostels that offer shared and private spaces.
On this occasion, hotels can attract this traveler by creating a sense of community by offering local work-related events. In addition, they must offer flexibility and a fast Internet connection, as these are crucial factors in meeting your work needs.
Although the term tourist is quite broad, in this case references are made to those occasional travelers. That is, they make one or two getaways a year, and generally, in groups of friends, family or companions. Tourists seek to visit the destination’s main attractions and enjoy group activities before returning to their daily lives.
Among the types of hotel guests, this one prefers accommodations with a good quality-price ratio. One way to attract them is by offering promotions and packages with tours of local attractions and group activities.
Families are a type of travelers who look for safe and comfortable options. And above all, they fit your budget and family needs. That is why they are guests who prefer accommodations with spacious rooms and entertainment options for the little ones. Additionally, they have a well-organized plan for your stay.
To properly serve the needs of this group and thus attract them, it is recommended to provide family activities and attractions. Specific services for children, such as lists of babysitters and activities for children, may also be offered.
6. BOOMER TRAVELERS
Boomers are retired people who take advantage of travel as a key activity during their retirement. They seek comfort and accessibility. These travelers enjoy local tourism activities and are looking for affordable and convenient options for their needs.
Likewise, they prefer hotels that take into account people with reduced mobility, that is, those that are accessible. Since some may not use their cell phone as a map, it is recommended to offer printed local guides and maps with activities. Well, it is a group that is willing to spend more on local activities, compared to other travelers.
7. LUXURY TRAVELERS
Luxury travelers seek exceptional experiences and value high-quality service. Therefore, these hotel guests seek impeccable services, high-end amenities and access to exclusive experiences. So they look for luxury hotels. Additionally, it is estimated that 74% of these travelers are willing to spend more for more sustainable experiences.
To attract this type of traveler, it is essential to provide personalized services and exceptional attention. This way you can meet their expectations and build loyalty.
Attracting different types of guests is essential for the success of a hotel establishment. But it is necessary to know the needs and preferences of each segment. Therefore, hotels must adapt to provide unforgettable experiences. From a commitment to sustainability and personalization to offering wellness services, accommodations can attract and serve a wide variety of customers.