Do you really know everything a customer needs when staying in a hotel? This is one of the basic factors that must be analyzed before setting up an establishment. Furthermore, taking into account that trends change, these priorities will also have to be reviewed on an ongoing basis.
According to a study carried out by Qualtrics, the US company specialized in customer control, through the information extracted from 1,000 guests, the following conclusions could be reached.
PRIORITIES FOR GUESTS
The absolute priority of clients. The hotel is expected to be completely clean, specifically the rooms. To do this, the hotel should hire a good room service that, in addition to leaving everything in the best conditions, is discreet and friendly.
The second priority on the list is WiFi technology, to prevent guests from having to use their data throughout the trip. And the importance of having Internet is such a great need that the vast majority of people prioritize it over having a free breakfast. The most interesting thing is that WiFi was free, but the truth is that the user usually does not have much problem paying for it.
In order to fully enjoy our vacation, we obviously need a room without any type of noise. If this is not the case, complaints will not wait, which can end up destroying the reputation that the hotel has worked so hard to build.
More than free, it is included in the price. Although you are really paying for it, the fact that it does not involve any additional supplement increases customer satisfaction.
In this list of the 5 priorities of guests in a hotel we also find the option of free parking; very important, especially when we are talking about certain areas where it is impossible to park.
As additional information, the most desired spaces are the restaurant, followed by the parking, the pool and the spa. The least important are, in this order, the business spaces, the gym, as well as the bar.
Having these criteria on the table, the administrator of a hotel business should make the pertinent changes to ensure that these criteria are a priority in his hotel.