Hotel Marketing

AMONG THE MANY TRENDS AND CHANGES IN TOURISM TODAY, THERE IS ONE THAT IS BECOMING MORE AND MORE POPULAR AND IMPORTANT: STAYCATION TOURISM. NOW YOU MAY BE ASKING YOURSELF: BUT WHAT IS STAYCATION?  WELL, IF YOU ARE A LOVER OF TOURISM, THE ENVIRONMENT OR IF YOU OWN A TOURISM COMPANY, THIS CONCEPT SHOULD INTEREST YOU. […]

What is Bleisure Travel and why is it a trend? FOR THOSE WHO MUST TRAVEL FOR BUSINESS PURPOSES, BLEISURE TRAVEL HAS BECOME AN EXCELLENT OPPORTUNITY.  IN FACT, MORE AND MORE BUSINESS TRAVELERS PREFER BLEISURE TRAVEL, WHICH IS PRECISELY WHY THE HOTEL INDUSTRY MUST CONSIDER IT IN ORDER TO PROVIDE THE BEST POSSIBLE COMFORT TO ITS […]

The Glamping concept NOWADAYS, IN THE FIELD OF TOURISM, A TYPE OF TOURIST ACCOMMODATION THAT TRIES, IN AN INNOVATIVE WAY, TO RECONCILE THE COMFORTS OFFERED BY A LUXURY HOTEL WITH THE ADVENTURES AND EXPERIENCES OF TRADITIONAL CAMPING IS MAKING ITS PRESENCE FELT WITH A CERTAIN DEGREE OF STRENGTH AND POTENTIAL.  YES, WE ARE TALKING ABOUT […]

Development and growth of tourism sector in Mexico Mexico is considered the most competitive Latin American travel destination due to its stunning nature, amazing tropical weather, delicious authentic food, and ancient civilization. Tourism is considered a major economic activity in the country and has a major role in the development and growth of Mexico. Throughout […]

Why IHCS is different from other international consulting firms? Although the hospitality industry is unique in many aspects of strategy and organization; however, IHCS is different from other international consulting firms due to the premium services, new successful projects, and many more such factors. IHCS is in the business of the hotel industry for more […]

The Future of the Hotel Industry 7 Trends to Watch in 2022 The future is approaching swiftly. The hospitality business is changing at a breakneck pace, and it’s close to impossible to keep up with all the hotel trends affecting this fast-growing market. Whether you’re interested in starting your own hotel, running one now, or […]

In the hospitality market, owners, brands, management companies, and investors seek help to improve operating performance while enhancing profitability. Hotels without a proper entrance and exit strategy and a strong decision-making approach tend to fail as a success story. Such hotels start losing occupancy points and further narrow the market segment. This is where it becomes […]

Hotels have always put different techniques into practise to make themselves known and increase their business volume. With the passage of time and advances in new technology, hotels must adapt to new marketing strategies in order not to miss out on business opportunities.