Hotel Marketing

ARTIFICIAL INTELLIGENCE (AI) IS A TECHNOLOGICAL PHENOMENON THAT IN RECENT YEARS HAS GIVED A LOT TO TALK ABOUT. THIS IS IN GREAT WAY DUE TO THE NUMBER OF APPLICATIONS IT HAS IN VARIOUS AREAS; AND THE HOTEL INDUSTRY IS NO EXCEPTION. THEREFORE, AI HAS ALSO HAD A SIGNIFICANT IMPACT ON THE […] Artificial intelligence (AI) […]

  POSITIONING A TOURIST ESTABLISHMENT ON THE WEB CAN MAKE THE DIFFERENCE FOR SUCCESS IN THIS MARKET SECTOR. SOCIETY IS INCREASINGLY DIGITALIZED, AND USERS OFTEN MAKE DECISIONS BASED ON THE CONTENT THEY SEE ONLINE. THEREFORE, POSITIONING A HOTEL OR TOURIST ESTABLISHMENT CAN ATTRACT MORE CUSTOMERS AND HELP Positioning a tourist establishment on the web can […]

HOTEL POSITIONING IN METASEARCH ENGINES IS A FUNDAMENTAL PROCESS TO BE COMPETITIVE IN THE HOSPITALITY MARKET. THEREFORE, MAKING YOUR ESTABLISHMENT STAND OUT ONLINE IS ESSENTIAL TO ATTRACT MORE CUSTOMERS AND MAXIMIZE YOUR INCOME. METASEARCHERS PLAY A CRUCIAL ROLE IN THE DECISION MAKING OF MODERN TRAVELERS. WITHOUT […] Hotel positioning in metasearch engines is a fundamental […]

THE HOTEL MARKETING PLAN IS A KEY ELEMENT FOR A HOTEL ESTABLISHMENT TO ACHIEVE SUCCESS. BECAUSE IT IS NOT ENOUGH JUST TO KNOW THE STRATEGIES AND THE CONCEPTS, YOU MUST PLAN. THEREFORE, MARKETING STRATEGIES MUST BE ACCOMPANIED BY A METICULOUS AND WELL EXECUTED HOTEL MARKETING PLAN. PLANNING OFFERS US […] The hotel marketing plan is […]

AMONG THE MANY TRENDS AND CHANGES IN TOURISM TODAY, THERE IS ONE THAT IS BECOMING MORE AND MORE POPULAR AND IMPORTANT: STAYCATION TOURISM. NOW YOU MAY BE ASKING YOURSELF: BUT WHAT IS STAYCATION?  WELL, IF YOU ARE A LOVER OF TOURISM, THE ENVIRONMENT OR IF YOU OWN A TOURISM COMPANY, THIS CONCEPT SHOULD INTEREST YOU. […]

What is Bleisure Travel and why is it a trend? FOR THOSE WHO MUST TRAVEL FOR BUSINESS PURPOSES, BLEISURE TRAVEL HAS BECOME AN EXCELLENT OPPORTUNITY.  IN FACT, MORE AND MORE BUSINESS TRAVELERS PREFER BLEISURE TRAVEL, WHICH IS PRECISELY WHY THE HOTEL INDUSTRY MUST CONSIDER IT IN ORDER TO PROVIDE THE BEST POSSIBLE COMFORT TO ITS […]

The Glamping concept NOWADAYS, IN THE FIELD OF TOURISM, A TYPE OF TOURIST ACCOMMODATION THAT TRIES, IN AN INNOVATIVE WAY, TO RECONCILE THE COMFORTS OFFERED BY A LUXURY HOTEL WITH THE ADVENTURES AND EXPERIENCES OF TRADITIONAL CAMPING IS MAKING ITS PRESENCE FELT WITH A CERTAIN DEGREE OF STRENGTH AND POTENTIAL.  YES, WE ARE TALKING ABOUT […]

Development and growth of tourism sector in Mexico Mexico is considered the most competitive Latin American travel destination due to its stunning nature, amazing tropical weather, delicious authentic food, and ancient civilization. Tourism is considered a major economic activity in the country and has a major role in the development and growth of Mexico. Throughout […]

Why IHCS is different from other international consulting firms? Although the hospitality industry is unique in many aspects of strategy and organization; however, IHCS is different from other international consulting firms due to the premium services, new successful projects, and many more such factors. IHCS is in the business of the hotel industry for more […]

The Future of the Hotel Industry 7 Trends to Watch in 2022 The future is approaching swiftly. The hospitality business is changing at a breakneck pace, and it’s close to impossible to keep up with all the hotel trends affecting this fast-growing market. Whether you’re interested in starting your own hotel, running one now, or […]