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Hotel Marketing

Direct booking engines for independent hotels

Direct booking engines for independent hotels

Direct booking engines are defined as the processing systems that tourism establishments use to capture bookings. Based on this, a booking engine can be any marketing channel through which the customer can book with the hotel, such as OTAS (or “online travel agencies”) and social media. A direct booking engine is specific to the hotel’s […]
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Content and social media marketing for hotels

Content and social media marketing for hotels

For hotels, content marketing and social media marketing are ways to attract traffic from potential customers interested in their niche market. Below, IHCS explains what both tools are and how they work.   Content Marketing The Content Marketing Institute defines content marketing as a “strategic marketing approach focused on the creation and distribution of valuable, […]
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The importance of SEO and SEM for your hotel website

The importance of SEO and SEM for your hotel website

The positioning of your hotel’s website on search engines is a fundamental factor for increasing traffic to your website and, consequently, increasing the number of bookings. To improve the positioning of your website, it is essential to take into account two factors that we will see below: SEO and SEM.   SEO SEO (Search Engine […]
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Hotel marketing: what are its benefits?

Hotel marketing: what are its benefits?

Every commercialisation process is a marketing process, and this last word is used a lot nowadays, but few know what it is really about. Therefore, before going to the definition of hotel marketing, we must start with the definition of marketing. In this sense, marketing is often confused with sales and advertising campaigns. However, these […]
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How to market your independent hotel?

How to market your independent hotel?

In the competitive world of the hotel industry, independent hotels often find themselves at a crossroads. While global hotel chains can rely on their established brands and massive marketing resources, independent hotels face the challenge of standing out from the crowd. This is where the big question emerges: how do small, independent hotel owners market […]
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How can a hotel start taking advantage of niche markets?

How can a hotel start taking advantage of niche markets?

Within the plane of the market niches; we already know that targetting them correctly is key to face the competition, an to adapt services and products to the maximum to serve guests better. This is why, increasingly, hotels are forced to attract and retain customers. The distribution of the hotel industry and its continuous challenges […]
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