Home » Our Hotel

Our Hotel

Trends in the hotel industry for 2024

Trends in the hotel industry for 2024

One of the aspects that must be taken into account in order to grow within the hotel sector are market trends. At IHCS, we are aware of how vast and complex this issue is and, therefore, we will summarise the main ones below.   Key trends in the hospitality industry in 2024 Personalisation Personalisation in […]
Our Hotel
More information
The future of the independent hotel market

The future of the independent hotel market

Expectations towards the independent hotel market are divided in different opinions. For some experts, in the long term, independent hotels are approaching a concentration. That is, they are approaching the fact of having to be part of large chains or franchises in order not to be left behind, as the hotel market is expected to […]
Our Hotel
More information
Market segmentation to tailor your offer

Market segmentation to tailor your offer

One thing that every entrepreneur in the hotel sector must bear in mind is that he will not be able to attract all customers in the market to his business. Customers are different from each other and have different behaviours. Therefore, independent hotels, as well as non-independent hotels, should segment the market. This will help […]
Hotel Projects Our Hotel
More information
Price per m² in the construction of a hotel

Price per m² in the construction of a hotel

Hotel construction is an exciting and, at the same time, challenging undertaking. But an important factor to consider is how much does it cost per square metre? This is one of the crucial factors facing developers and builders, a determining metric that varies significantly from region to region. That is why we at IHCS are […]
Hotel Projects Our Hotel
More information
Direct booking engines for independent hotels

Direct booking engines for independent hotels

Direct booking engines are defined as the processing systems that tourism establishments use to capture bookings. Based on this, a booking engine can be any marketing channel through which the customer can book with the hotel, such as OTAS (or “online travel agencies”) and social media. A direct booking engine is specific to the hotel’s […]
Hotel Marketing Our Hotel
More information
Content and social media marketing for hotels

Content and social media marketing for hotels

For hotels, content marketing and social media marketing are ways to attract traffic from potential customers interested in their niche market. Below, IHCS explains what both tools are and how they work.   Content Marketing The Content Marketing Institute defines content marketing as a “strategic marketing approach focused on the creation and distribution of valuable, […]
Hotel Marketing Our Hotel
More information
How to develop your hotel’s website

How to develop your hotel’s website

As we already know, for an independent hotel to be competitive it must have an online presence. In this sense, the website is an important element for this. The website shows what the business is like, what its distinguishing features are, what services it offers and at what price, and also why a certain potential […]
Our Hotel
More information

Do you want to keep up to date with news and advice about the hotel sector?

We use our own cookies and those of third parties in order to analyse the browsing of users and improve our services. If you continue to browse, we consider that you accept their use. You can obtain more information, or find out how to change the settings, by clicking on more information