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Conceptualization

HOTEL INDUSTRY – MARKET SEGMENTATION, CONCEPTUALISATION, AND REPOSITION STRATEGIES

HOTEL INDUSTRY – MARKET SEGMENTATION, CONCEPTUALISATION, AND REPOSITION STRATEGIES

The use of branding has permitted market segmentation and financial and organizational growth for hotel operators. This type of marketing’s primary goal is to increase value for the organisation and the customer, resulting in better service as it is adjusted to the consumer expectations and needs.  Branding is responsible for providing certainty, leading to boost […]
Asset Management Reposition Strategies
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