A hotel’s online reputation is essential to ensuring its success as a business. These days, users are very critical and don’t hesitate to share their opinions online. To do so, they use social media, forums, blogs, or review sites. As a result, anyone can read the reviews left by others, which influences their decision-making.
It is crucial for hotels to stay informed about what is being said about them online; monitoring online reviews has become a key tool. Fortunately, there are various online reputation management tools for hotels that can help with this task. In this article, we’ll discuss some of them.
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Key Tools for Online Reputation Management for Hotels
1. Google Alerts
This is a free tool for monitoring a hotel’s online reputation. It allows you to receive email alerts whenever the name of the hotel is mentioned online. Additionally, Google Alerts can be set up to send daily, weekly, or monthly alerts.
One of the main advantages of this tool is that it scans websites, articles, and blogs. Not to mention that it can be set up in just a few simple steps. There’s really no doubt that Google Alerts is quite useful for monitoring a hotel’s reputation.
2. Hootsuite Insights
This tool allows you to monitor social media in real time. With it, you can track and analyze what users are saying about your hotel on social media. On top of that, Hootsuite Insights also provides analytics reports, which are quite useful for marketing purposes.
This tool isn’t free, but its prices are more than affordable. Plus, it can do much more than just successfully monitor a hotel’s online reputation. For example, by using Hootsuite Insights, you can develop strategies to outperform the competition and increase sales.
3. Mention
Without a doubt, this tool had to be on our list. The reason is that Mention lets you monitor keywords (such as a hotel’s name, for example). This way, you can find out what people are saying about the hotel on websites, social media, forums, and more.
Mention is available for monitoring a hotel’s online reputation in more than 40 languages. In addition, the tool provides detailed reports on mentions of a hotel on the web. Not to mention that it also allows you to compare the alerts received and export the data obtained.
Finally, it’s important to note that Mention also allows for teamwork. This makes it easier to implement and refine marketing strategies to drive business growth.
4. Brand24
As its name suggests, Brand24 allows you to monitor brands (which, in this case, would be a hotel). This tool detects specific keywords or mentions on websites and social media platforms such as Facebook and Twitter. In addition, Brand24 also generates reports.
It’s worth mentioning that this tool offers apps for Android and iPhone. This makes it easier to track mentions related to a hotel’s online reputation. In addition, you can try Brand24 for free for 14 days. After that, the monthly fee is around 50 euros.
5. Talkwalker
Last but not least, the final tool on our list is Talkwalker. It offers reputation monitoring on social media platforms such as Twitter, Facebook, and YouTube. By using it, you can find out in real time what users are saying about a specific hotel.
This tool is very intuitive and easy to use. Although it is a paid service, there is also a free version, though it has fewer features.
Other Ways to Monitor Online Reviews for Hotels
1. Pay attention to reviews
Monitoring the reviews we receive on a regular basis and knowing how to respond promptly and appropriately is essential for improving online reputation management for hotels, as it is a way to show that we care about our guests’ opinions and experiences.
It is also very important to encourage our guests to share their experiences through positive reviews.
2. Have a presence on social media
Using social media proactively and consistently will help us position our hotel. We can also take advantage of the advertising options that social media offers if we want to ensure our profile reaches our ideal customer or the specific audience we are targeting.
Just as with reviews, it’s essential that we pay attention to the comments and messages we receive and respond to them quickly and effectively. This will help us build loyalty among potential customers.
The Importance of Online Reputation Monitoring in Numbers
Below, we present a series of figures that will allow us to see in detail the importance of online reputation monitoring for a hotel’s reputation and success:
- Three out of every four customers trust a hotel more if it has positive reviews.
- 85% of consumers say they trust online reviews just as much as they would personal recommendations.
- One in two consumers only shops at businesses with a minimum online rating of 4 stars.
Conclusion
Monitoring online reviews and, therefore, hotel reputation is essential for developing strategies, outperforming the competition, and providing better services. Because the internet is so vast, this monitoring must be done with tools specifically designed for the hotel business . This allows you to track every mention of your hotel and achieve better results.
In this article, we’ve presented five of the best tools for successfully monitoring a hotel’s online reputation. Of course, if you combine their use with professional expertise, the results will be more than successful. That’s why the help of experts is irreplaceable.
