The Internet is a great way to improve any business’s online reputation, especially when it comes to hotels. After all, to avoid any unpleasant surprises when staying at a hotel, customers tend to check reviews and opinions from people who have already stayed there.
This means they have to turn to sites like TripAdvisor, where you can rate each hotel and choose the ones with the best reviews when planning your trip.
If we want to improve our online reputation, we should focus our attention on TripAdvisor.
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How can we create a solid marketing strategy to improve our hotel’s visibility on TripAdvisor?
Some hotel owners resort to unethical practices, such as buying positive reviews. You should know that this may work for a while, but the system will likely detect them before long, which will hurt your business. Furthermore, some reviews are so obviously fake that other people will immediately realize they’re fake.
We offer you ways to get real reviews.
Strategies to Implement While the Guest Is Staying at the Hotel
One of the most effective strategies is to ask guests for their feedback while they’re still at the hotel, finding out what they didn’t like about their stay and how we can improve those areas. If they liked everything, we can ask them to leave a review on this website.
We can also use the free Wi-Fi trick; at some point, we can direct them to our profile on TripAdvisor so they can leave reviews if they want.
Also, to make sure they don’t forget to leave a review, we can put up some signs as a reminder or even hand them a card when we give them the bill, reminding them that they can leave a review on TripAdvisor.
Strategies for After the Guest Has Checked Out of the Hotel
A major mistake is simply trying to get guests to rate us while they’re staying at the hotel.
If we have their email addresses, we can create a database to automate the sending of emails. In these emails, we can remind them that if they had a positive experience, they can leave a review on that website.
We can’t forget the impact social media has on improving (or ruining) our online reputation. On our Facebook, Twitter, Instagram, or any other social media profile we use, we could include a direct link to the page where people can vote for us.
Once you understand how important it is to achieve a good average rating, you’re sure to come up with lots of ideas for getting users to vote for you.
But remember, it will only make sense if the votes are positive; otherwise, it could do you more harm than good.
