When it comes to bringing a new idea to life, it’s important to have the support of a reputable architectural firm and team that can offer specialized services to ensure the project’s success. The architecture sector is highly fragmented, which is why very few firms stand out from the rest based on their portfolio of work—although it is precisely the hotel sector that is already showing a growing trend, reflecting the importance of this niche market for all architects, both domestic and international.
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What does architecture bring to hotels?
Architecture always adds value; there has always been a demand to incorporate details that clearly reflect a hotel’s corporate image. It is in relation to the decor, the materials, and the finishes that we truly appreciate the work and effort put forth by architects to give each hotel project its own distinct personality that gives the hotel a competitive edge in a highly competitive market.
Furthermore, the project’s aesthetic value must align with the intended business model, as well as with the specific location where it will be situated. A commitment to the environment and the promotion of sustainable architecture throughout the design and construction process must be in line with the needs of today’s market. An increasing number of hotel projects are implementing certain aesthetic trends, turning to renowned architects who take a more hands-on approach to projects in the development and planning stages.
“Architecture is a matter of dreams and fantasies, of generous curves and spacious, open areas.”
Oscar Niemeyer
Current Trends in Hotel Architecture
For several years now, the level of creativity in the development of new hotel projects has been on the rise, depending on the type of hotel. Trends are always at the forefront for professionals, because, after all, capital cities are always the center of attention when it comes to architecture and design. Today, designers are working with more open room layouts, more functional spaces… in short, more approachable concepts that help us share the same interests and styles.
Implementation of New Technologies
To keep up with the latest trends in design and construction in the hotel industry, it is essential to understand today’s travelers—and especially the millennial generation. Technology and innovation are constantly evolving with the goal of enhancing the guest experience while also being sustainable and actively caring for the environment. Some of the latest trends in technology include mobile reservations and the option to pay through social media. There are also tablets that let you control the room temperature, lighting, alarm clock, or curtains without getting out of bed.
Hotel Architecture
Another trend that is gaining momentum in hotel architecture is related to the energy efficiency these buildings can achieve. Global awareness is growing, and hotels aim to align themselves with environmental stewardship and respect, promoting biodiversity in the areas where they are located while ensuring that guests feel comfortable. Location is also one of the key aspects of hotel architecture, as it must be leveraged by harmonizing the hotel’s relationship with its surroundings to achieve a striking urban presence.
Hotels in unimaginable settings—such as rooms at the top of a tree, under the sea, or even meters underground—are prompting many hotel chains to invest in architecture in order to exceed the expectations of today’s travelers. In any hotel architecture project, it is essential to know how to combine functionality and aesthetics, while also understanding and interpreting the needs of investors and incorporating innovation to the extent that the project guidelines allow.
