In the hotel industry, integrating a hotel project with the local community is not just a trend. Well, it is also a necessity for long-term success. Hotels, resorts or any other type of accommodation that connect effectively with their local community can enjoy a number of benefits. The latter range from attracting customers’ attention to strengthening the reputation of your business.
In this article, we will explore the benefits of this integration and the key strategies to achieve it.
BENEFITS OF INTEGRATING A HOTEL PROJECT IN THE LOCAL COMMUNITY
The integration of a hotel project with the local community can generate a series of benefits:
CALLS THE ATTENTION OF CUSTOMERS WHO LOOK FOR AUTHENTIC EXPERIENCES
It is estimated that 66% of travelers (66%) yearn to live experiences that reflect the authenticity of local culture. Furthermore, 59% want to contribute to the well-being of the destinations they visit. In fact, approximately one in four travelers are willing to invest more in activities that have a positive impact on local communities.
Offering authentic experiences in the local community becomes a great way to stand out from the competition while promoting local businesses.
LOCAL ACCEPTANCE AND SUPPORT
When a hotel establishment becomes involved in the local community, local residents often view it favorably and are more willing to provide their support. This can be essential to obtain the necessary permission and support for the development of a hotel project.
By collaborating and participating in community events, the hotel establishment promotes itself effectively. Additionally, local residents can become ambassadors for the hotel, recommending it to friends and family visiting the area.
STRENGTHEN THE FOUNDATIONS OF YOUR ESTABLISHMENT
Involving the local community creates a network of interdependent and mutually beneficial businesses. By leveraging local talent, income and employment are generated, creating a solid resource base that will boost your business in the long term. An active population strengthens the sustainability of your hotel, resort or tourist apartment complex.
STRATEGIES TO INTEGRATE YOUR HOTEL PROJECT INTO THE LOCAL COMMUNITY
To achieve successful integration with the local community, here are some key strategies:
PROMOTE SUPPORT FOR BUSINESSES IN YOUR LOCAL COMMUNITY
An effective way to integrate your hotel project into the local community is by using local suppliers. Start by identifying your needs for supplies and services, and look for companies within your geographic area that can satisfy them. By opting for local suppliers instead of wholesalers, you will not only support the local economy, but you will also add authenticity to your guests’ experience.
In addition to acquisitions, consider incorporating community products or creations into your décor and offerings for your customers. This collaboration strengthens the relationship between your hotel and the local community, creating a more enriching experience for everyone. Engaging with local suppliers is a beneficial strategy for both your business and the community you serve, promoting mutual prosperity.
PROVIDE AN AUTHENTIC CULTURAL IMMERSION FOR YOUR CLIENTS
Authenticity is a common desire among travelers. Offering your customers the opportunity to immerse themselves in the local culture is an extraordinary way to satisfy this desire. There are a number of ways to achieve this while benefiting the local community.
- Information and cultural experiences. Providing detailed information about local culture, heritage and ecosystem is a key first step. This may include details about holidays, culinary traditions, historical sites, and outdoor activities in the area.
- Excursions and guided tours. Taking it a step further and facilitating customers’ immersion in these experiences is even more rewarding. Organizing excursions to discover the local community and its environment, such as visits to natural parks or historical tours, allows visitors to genuinely connect with the destination.
- Interactive activities. Consider organizing interactive activities that involve the local community. For example, you could offer meals or cooking workshops in the homes of local residents. In this way, guests learn to prepare authentic dishes and interact with the hosts. Also cultural shows with local artists, such as music, dance or theater, provide a deeper insight into the cultural heritage of the region.
- Thematic Exploration. Offering themed tours is another effective way to showcase the local community and its culture. You can organize excursions focusing on local architecture, visits to villages and farms to experience rural life.
HIRE STAFF FROM THE LOCAL COMMUNITY
Offering employment to local residents not only strengthens the social fabric of the community, but also provides valuable knowledge to your employees. By employing local people, your accommodation becomes a catalyst for personal and economic development in the community.
Additionally, hiring local labor can address social challenges, such as the inclusion of marginalized groups. This approach not only benefits the community, but also brings an authentic perspective and sense of belonging to your work team.
On the other hand, further training offers employees the opportunity to acquire new skills, improving their job prospects and contributing to the progress of the local community.
In short, integrating a hotel project with the local community is not only a smart strategy from a business point of view. It also contributes to the well-being of the community and creates a more enriching experience for guests. By following effective strategies and showing a genuine commitment to the community, accommodations can reap a number of benefits and strengthen their roots in the place where they operate.