Specialized Consulting | Measurable Results | Personalized Approach
Hotel Marketing
Boost occupancy and increase your hotel's profitability
We transform your hotel into a visible, desirable, and profitable brand. Through high-impact digital strategies, we drive more direct bookings, reduce your dependence on intermediaries, and maximize your revenue with hotel marketing designed for independent hotels looking to stand out.
+100 hotel projects successfully managed in Hotel Marketing. Proven results.
Hotels around the world
Over 150 projects across 4 continents and 27 years leading successful hotel strategies.
Estrategias de marketing que llenan tus habitaciones
Our approach combines digital marketing, brand positioning, and direct booking acquisition. We design campaigns that not only attract guests but also build lasting relationships with your target audience. The key: more direct bookings, lower commissions, and sustained profitability.
Service Features
Hotel Market Analysis
We identify trends, competitors, and opportunities in your destination.
Personalized Digital Strategy
We design marketing plans tailored to your hotel type and audience.
Online Channel Management
Optimization on OTAs, metasearch platforms, and Google Hotel Ads.
Effective Advertising Campaigns
Google Ads, Social Ads, and remarketing to attract profitable guests.
Hotel Website Optimization
We design and enhance your website to increase direct bookings.
Branding and Communication
We build a strong and appealing identity that connects with travelers.
Juan Pedro Lemes,
Leading Your Strategy
I personally lead your project with a proven approach in the most competitive markets.
- Over 26 years of experience in the hospitality industry.
- 14 years in executive management positions.
- Extensive international experience in Asia, Europe, Eastern Europe, and the USA.
- Operational leadership over more than 22 properties in different countries.
- Proven track record in sustained GOP growth.
- High-level international academic background in hotel management, real estate investments, and revenue management, with studies in Switzerland, the USA, and Spain.
Hotels That Have Already Grown With Us
🥇+18 % RevPAR
Boutique & Wellness Hotel in Tulum, Mexico
- +18% RevPAR in 10 months
- 78% occupancy
- Top 10 positioning in Tulum
México
🥇 Projected ADR +15% competitive
Feasibility Study – 4-Star Hotel USA
- Full feasibility study
- Validated financial projections
- Investor and operator approval
United States
🥇 GOP +9% first year
Boutique Hotel in Gernika (Basque Country)
- +11% annual revenue
- +9% operating profitability
- Local benchmark for service
Spain
🥇 Sustained GOP growth
Hotel on the Black Sea (Bulgaria)
- Redefined operating model
- Optimized costs
- Record GOP for the hotel
Bulgaria
🥇 Successful luxury repositioning
Luxury Resort in Vietnam
- Master plan and full concept
- Design and pre-opening advisory
- New benchmark in sustainable luxury
Vietnam
🥇 Project approved for development
Luxury Resort in Malta
- Master plan and full concept
- Design and pre-opening advisory
- New benchmark in sustainable luxury
Malta
🥇 +11% operating profit
Resort in Bali (Indonesia)
- Repositioned business model
- New revenue streams
- +11% operating profit
Bali
Our approach has always been the same: behind every profitable hotel lies a solid strategy, data-driven decisions, and a partner capable of supporting the execution from start to finish.
Juan Pedro Lemes
Director General of IHCS
- ADR Increase
- Reduced Dependence on OTAs
- Profitable Bookings
Many hotels are still improvising. Others are already implementing strategy.
Which side do you want to be on?
Hotel marketing with measurable results
At IHCS we don’t talk about promises, we talk about metrics. We measure the impact of every action on your occupancy, revenue, and direct bookings, ensuring that every euro invested generates a clear and sustainable return.
