The entire economy has faced obstacles over the past year. As such, there are also challenges facing the hospitality industry that need to be analyzed. The hotel industry was severely impacted by COVID-19, and it will likely be some time before international travel returns to pre-pandemic levels. But 2022 puts us on the path to recovery! We’ve compiled some of the trends and challenges for the hotel industry in 2022.
2022 has been and will continue to be a year of change and adaptation, as the lockdowns, travel restrictions, and uncertainties that hurt the hotel industry in 2020 and 2021 continue to have repercussions.
Significant changes in management, service, and market trends will set the standard for the future of the hotel industry. As the year progresses, the hotel sector faces four challenges on its path to recovery:
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1. Keeping Pace with Technology to Overcome Challenges in the Hospitality Industry
Technological solutions continue to transform the hospitality industry—from faster point-of-sale systems to inventory and cash flow management.
One of the major long-term benefits brought about by social distancing is the proliferation of apps that, for example, can facilitate driver training and pre-trip vehicle inspections for restaurant deliveries.
The hotel industry has found its new normal, which operates digitally and contactlessly. Travelers now enjoy a technology-assisted experience, from booking directly through hotel websites and making advance inquiries to taking the trip and returning home.
Consumers who have grown accustomed to unlocking their smartphones and laptops using facial and fingerprint recognition will soon expect the same convenience when accessing their hotel rooms. The challenge in the coming years will be to stay on the cutting edge despite the high costs associated with this upgrade.
However, as technology advances, other types of risks are also on the rise. Online fraud attempts targeting the hospitality industry continue to increase, rising by 155.9% through the second quarter of 2021. Experts say that cyberattacks are not going to decrease in 2022. Organizations must understand their vulnerabilities and implement security measures—from firewalls to employee training—to prevent breaches. It is also important to have adequate cyber insurance coverage.
2. Continue and strengthen biosecurity measures
Although at times the danger may seem to be behind us, the truth is that the pandemic taught us important lessons. And remaining constantly vigilant while continuing to operate is part of that learning process.
Today, sustainability ranks high on the list of features that customers look for when making a reservation. These days, people are more concerned about hygiene and sanitation at facilities because of the pandemic.
3. Remote Work Spaces as Challenges for the Hospitality Industry
Remote work has become commonplace for many employees today. And it is expected to become more than just a passing trend.
A shift accelerated by the global public health crisis has led an unprecedented number of high-profile companies to announce that they will adopt a hybrid approach—or even a flexible approach to remote work.
This means that hotels are being used as makeshift offices for leisure travelers, as well as for locals looking for a change of work environment. This is a great opportunity for hotels to capitalize on the trend and adapt their offerings to meet the needs and desires of this emerging segment. Plenty of outlets, free high-speed Wi-Fi, and excellent coffee are good places to start.
4. Long-Term Sustainability
Sustainability is an ongoing challenge. Demand for eco-friendly products and services is growing, and the hospitality industry is no exception. According to Booking’s 2019 travel report, 55% of global travelers are determined to choose sustainable accommodations. However, some were discouraged by the lack of attractive options.
This means there is still untapped potential for eco-friendly and sustainable hotels. One option is to install a vertical garden to offset greenhouse gas emissions. Another is to offer vegan options on the menu and reduce the use of plastic. All of these could be the next trends in the industry.
Without a doubt, creativity, combined with a more focused approach to risk management, will be key. Finding qualified staff is a challenge at every level for hotels and restaurants. Likewise, investing in technology can help bridge part of the gap.
