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How to do SEO for hotels on your site

How to do SEO for hotels on your site

Hotel SEO is a marketing technique to increase the number of visits to your hotel’s website. Through it, the visits to your page increase due to the results in search engines (organic results). If you didn’t know, SEO stands for “search engine optimization”. This technique applies various methods to improve your hotel’s visibility on search […]

Hotel SEO is a marketing technique to increase the number of visits to your hotel’s website. Through it, the visits to your page increase due to the results in search engines (organic results).

If you didn’t know, SEO stands for “search engine optimization”. This technique applies various methods to improve your hotel’s visibility on search results pages.

Throughout this article, we will talk about various ways you can apply SEO for hotels. However, whenever we talk about search engines or search pages, you should assume that we are referring to Google. It is estimated that more than 90% of searches worldwide are performed through this platform.

Importance of hotel SEO

Any business should be concerned about SEO, and your hotel is no exception. If you want more people to book through your hotel website, you need to increase the number of visits. And undoubtedly, the best way to achieve this is to have a good search engine ranking.

Most people who search on Google go to websites that appear on the first page of results. In fact, those first results receive approximately 90% of the traffic. Therefore, if you want your hotel’s page to appear there, you must apply good SEO strategies for hotels.

In addition to this, using SEO for your tourist establishment will allow you to enjoy different benefits. Among them are:

  • Free and permanent organic traffic. SEO generates continuous visits at no additional cost.
  • Attraction of high intention users. SEO for hotels will attract people who are actively looking for hotels like yours, or who want to visit the locality.
  • Commission-free bookings. By attracting visitors to your hotel directly from Google, SEO allows you to generate bookings without paying commissions to third parties.
  • Competitive advantage. Although it takes time and effort to beat the competition, a good SEO strategy can help you stand out. Thus, with SEO for hotels you will be able to have more bookings than your competitors, with a lower investment in marketing.

Steps to do hotel SEO on your site

Performing hotel SEO requires a particular strategy, which is different from the tactics employed by other businesses. Effective SEO ensures that users see your hotel’s website among the results after searching for certain words. This increases the likelihood that users will click on your page and eventually book a room.

Here are some steps you should follow to implement SEO for your hotel from your own page. However, it is important to remember that SEO does not produce immediate results. Optimizing search engine strategies is an ongoing, long-term process that requires perseverance and patience.

Search keywords for hotels

Keywords are terms that people use in search engines. So, in order for your page to appear in the result, it is crucial that you target your content around them.

It is important that your keywords are aligned with the user’s intent. That is, you must create content that responds to what the user is looking for. If you don’t, people will abandon your site and Google will consider what you publish irrelevant.

Likewise, to develop your keyword strategy in hotel SEO, consider the characteristics of your hotel. But not only that, you also need to consider the reasons why people travel to your location.

Based on all that, create a keyword list and use tools to validate it. Once you have your list, you will need to divide keywords into primary and secondary keywords.

Primary keywords are competitive terms that represent the main topic of your page, such as “hotels” or “hotels in Madrid”. Secondary keywords are more detailed and related, such as “pet friendly hotel”.

Creating content with hotel SEO

Although keywords are important in hotel SEO, content still plays the central role. In order to rank well in keyword searches, it is essential to have high quality content. Without relevant and well-crafted content, your chances of standing out are minimal and your efforts will be in vain.

The first step in creating this type of content is to make sure it is relevant. Your content must match the user’s intent. So, use your chosen keyword as the central theme and develop your content from there. In this sense, throughout the content it is essential to use both primary and secondary keywords.

In addition, your content should be in-depth, well-researched and answer all the questions the user might have. Some queries will require more detail than others, but it is always important that you provide complete and well-structured information.

Likewise, when talking about SEO content for hotels, reliability is another crucial aspect. Google must consider your information to be reliable. For this, use reliable sources when necessary and keep your content always updated. For example, if you write about a local annual festival, update the information every year to stay relevant.

Finally, make sure your content is original and easy to read. Google penalizes duplicate content, which can negatively affect your hotel’s positioning.

seo hoteles

Optimize your hotel’s website elements

Optimizing the elements of your website allows you to improve your site’s search engine rankings. This way you can increase traffic and successfully apply SEO for hotels. Of course, this optimization covers several key aspects, including:

  • Page titles. They are the first thing users see in search results. Therefore, they must be an accurate description of the content of your hotel’s page.
  • Meta descriptions. These are brief summaries of a page’s content that appear below the title in search results.
  • Heading tags (H1, H2, etc.). They help structure the content and indicate the importance of each section.
  • URL structure. Your hotel page URLs should be clear, concise and contain relevant keywords.
    Multimedia content. Images, texts, videos and audios should be of high quality, relevant and optimized with appropriate alternative texts. In addition, you must make sure that they do not slow down your page, to make a better SEO for hotels.
  • Image alt text. Describes what is shown in an image and is crucial for accessibility and page indexing.

It is important at this point not to forget your keywords. Make sure to include your main keyword in your title, in the header tags and in the URL of your page. But not only that. To do a good hotel SEO, it is important to include your main keywords in your title, header tags and URL. But not only that. To make a good SEO for hotels, it is also recommended to place the keyword in the first paragraph of the content.

Use structured data for good hotel SEO

Structured data consists of codes that allow Google to better understand the elements of your website, and how they address searches and user intent. This markup helps search engines present clearer and more detailed results, improving your visibility.

Consistency is critical when it comes to structured data in hotel SEO. So, make sure that your hotel’s essential information, such as its name, address and phone number, is consistent across all pages of your site. This avoids confusion and ensures that Google can deliver accurate and informative results.

Note that implementing structured data may require the help of a developer. However, there are now also plug-ins available for various platforms that make this process easier.

Likewise, you should consider three important points when using structured data: the business, the accommodation and the offer. The business refers to your hotel itself, including its location and the facilities it offers. The accommodation refers to the specific units, such as rooms and suites, while the supply refers to the conditions of purchase of those units, including price and availability.

Improve loading speed and accessibility

Improving your hotel’s page speed and accessibility is essential to providing an excellent user experience. This translates into better search engine rankings.

A website that loads slowly and is not adapted for any device not only frustrates visitors. It can also negatively affect traffic and thus your bookings.

With Google’s update that prioritizes pages that provide good user experiences, speed and accessibility are crucial in hotel SEO.

IHCS helps you improve on-page hotel SEO

Hotel SEO encompasses many aspects, all of which must be perfectly coordinated to get the best results. IHCS specializes in optimizing SEO for hotel websites, ensuring that your page is visible in search engines: But not only that, with our help you will also attract more visitors and convert those visits into bookings. Trust us to take your SEO to the next level!

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