Understanding the different types of hotel guests and the strategies for attracting them can make all the difference in the success of a hotel. In this regard, every guest is unique and has different needs and preferences. Therefore, hotels—as businesses that depend on demand for hospitality—must ensure that their guests enjoy an unforgettable stay.
In this article, we’ll explore the main types of guests and offer tips on how to attract them and provide them with an unforgettable experience.
Table of Contents
1. Corporate or business travelers
Corporate or business travelers are those who combine work trips with leisure activities. This group is one of the least price-sensitive types of hotel guests, as they seek efficiency and self-service. Therefore, they are customers who are interested in good restaurants and having a comfortable space to work. However, they seek a seamless transition between work and leisure during their stay.
On the other hand, these business travelers prefer well-known hotel brands that offer loyalty points to their guests. In this case, hotels must provide information about restaurants, local business services, and meeting and conference spaces. In addition, efficiency and self-service are key to meeting their business and leisure needs.
2. Eco-conscious Travelers
Eco-conscious travelers are those who are more environmentally aware and seek sustainable options for their trips. Because they know that the tourism industry still relies on carbon, they are concerned about their carbon footprint.
Therefore, these hotel guests prefer to stay at hotels that are committed to eco-friendly practices—those that use renewable energy, eco-friendly products, and source local ingredients.
One way to attract them and provide them with good service is to be transparent about our environmental commitment. Therefore, it is essential to fulfill our sustainability promises and offer authentic, environmentally friendly experiences.
3. Digital Nomads
Digital nomads are people who work remotely from anywhere with an Internet connection. They are generally entrepreneurs or employees who value mobility and community. They also seek flexible spaces to work and live, where they can connect with other like-minded people.
As one of the categories of hotel guests, they prefer accommodations with a community atmosphere. For example, boutique hotels or hostels that offer both shared and private spaces.
In this case, hotels can attract these travelers by fostering a sense of community through work-related local events. In addition, they should offer flexibility and high-speed Internet access, as these are crucial factors in meeting their work needs.
4. Tourists
Although the term “tourist” is quite broad, in this case it refers to occasional travelers. That is, they take one or two trips a year, usually with groups of friends, family, or companions. Tourists seek to visit the destination’s main attractions and enjoy group activities before returning to their daily lives.
Among the different types of hotel guests, this one prefers accommodations that offer good value for the money. One way to attract them is by offering promotions and packages that include tours of local attractions and group activities.
5. Families
Families are a type of traveler who look for safe and comfortable options—and, above all, options that fit their budget and family needs. That’s why they prefer accommodations with spacious rooms and entertainment options for the little ones. They also have a well-organized plan for their stay.
To effectively meet the needs of this group and attract them, it is recommended to provide family-friendly activities and attractions. You can also offer services specifically for children, such as lists of babysitters and activities for them.
6. Boomer Travelers
Boomers are retirees who view travel as a key activity during their retirement. They seek comfort and accessibility. These travelers enjoy local tourist activities and look for affordable and comfortable options that meet their needs.
They also prefer hotels that cater to people with limited mobility—that is, those that are accessible. Since some of them may not use their cell phones as maps, it is recommended to provide printed local guides and maps highlighting activities. This is because this group is willing to spend more on local activities than other travelers.
7. Luxury Travelers
Luxury travelers seek exceptional experiences and value high-quality service. As a result, these hotel guests look for impeccable service, high-end amenities, and access to exclusive experiences. That’s why they seek out luxury hotels. In addition, an estimated 74% of these travelers are willing to spend more on more sustainable experiences.
To attract this type of traveler, it is essential to provide personalized services and exceptional customer service. This way, you can meet their expectations and build their loyalty.
Conclusion
Attracting different types of guests is essential to the success of a hotel. However, it is necessary to understand the needs and preferences of each segment. Therefore, hotels must adapt to provide unforgettable experiences. From a commitment to sustainability and personalization to offering wellness services, hotels can attract and cater to a wide variety of guests.
