WEBSITES LIKE TRIPADVISOR, WHERE YOU CAN RATE EVERY HOTEL AND ITS SERVICES, CAN DETERMINE THE ENTIRE TRAVEL EXPERIENCE.
The Internet offers a simple, effective way to improve a company’s online reputation, especially when it comes to hotels.
And so it is up to us to spare our guests any unpleasant surprises and give them the opportunity to share their experiences and opinions with us directly.
However, this happens very often on review sites such as TripAdvisor. These sites give users the opportunity to rate every listed hotel—and thus their entire trip—and to use those ratings to decide on future destinations.
If we want to improve our online reputation, we need to establish our position in TripAdvisor .
HOW SO HOW DO WE CREATE A SUITABLE MARKETING STRATEGY THAT INCREASES OUR HOTEL’S VISIBILITY ON A PORTAL LIKE TRIPADVISOR IMPROVET?
Some hotel owners resort to unscrupulous methods, such as paying for positive reviews on these sites. It’s worth noting that this can certainly work in the short term. However, if it’s discovered, there are negative consequences. Furthermore, these artificial reviews often contain such exaggerated descriptions that users spot them immediately, and we’ll have to answer for it.
We, on the other hand, offer you methods for obtaining genuine reviews.
STRATEGIES TO IMPLEMENT, WHICHWHILEWHILE THE GUEST IS STILL AT THE HOTEL
One of these strategies, which works much better, is to ask guests for their feedback while they’re still staying at the hotel. This gives us the chance to respond immediately and, if there are positive points, to ask these guests to leave a review online.
We can also use the free Wi-Fi trick: At certain times, we can direct them to our profile on TripAdvisor and have them read specific reviews.
In addition, we can use specific actions to ensure that our departing guests don’t forget us. We can do this by sending certain emails or even cards that we give to our guests along with their final bill. These serve as a brief reminder that we’d really appreciate a review on TripAdvisor.
STRATEGIES FOR AFTER OUR GUEST HAS ALREADY CHECKED OUT
A common mistake is focusing only on customers who are still staying with us.
If we have our guests’ email addresses, we can create a database that allows us to automate the sending of promotional messages. In these messages, we can remind them to leave an online review if they had a positive experience during their stay at our hotel.
We shouldn’t forget that social media has a major impact on whether our reputation improves or is ruined.
On our profiles on Facebook, Twitter, Instagram, or any other social media platform where we’re active, we can list our corresponding page to encourage our guests to vote for us.
Once you’ve grasped the key points on this topic, you’ll easily come up with new ideas to encourage users of these portals to vote positively—and to vote at all.
But be careful, because in the end, only the positive comments will have a positive impact on our reputation.
Hotel MarketingOnline ReputationTripAdvisor
Online Hotel Reputation Marketing on TripAdvisor
