It is estimated that a hotel’s F&B (food and beverage) revenue can account for up to 20% of the establishment’s total revenue. For this reason, it is essential that hotels offer high-quality F&B services.
There are many strategies and techniques that hotel owners can implement to increase revenue from their food and beverage operations. Here are a few of them:
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1. Offer a varied menu with healthier options to boost F&B revenue
Health consciousness is one of the most prominent trends. That’s why , among tourists and the general public, offering a menu with healthy options is a great strategy. This can increase sales in your hotel’s F&B (food and beverage) department , as this type of culinary offering can attract a wider audience. For example, vegans might be drawn to your restaurant.
It would be a good idea to include the nutritional information for each ingredient in a dish on the menu . This way , guests who are following a diet could have more freedom. They could order with greater peace of mind. Plus, it’s something customers might appreciate about your hotel’s restaurant.
2. Set prices based on demand
Setting prices based on customer demand at the restaurant is another strategy for increasing sales in your F&B business. Therefore, the prices for breakfast, lunch, and dinner will vary depending on the occupancy rate you expect at the hotel.
But you should set reasonable prices, since an excessive increase could provoke a negative reaction from customers, especially those who are loyal to your business.
3. Offer discounts to loyal guests
Offering special discounts to customers who are loyal to your hotel can be another way to improve the hotel’s F&B performance. These offers can influence guests to choose your hotel over another one with a very similar profile.
Some restaurants, for example, offer a free dessert. And a simple gesture like this can make all the difference. What’s more, guests will feel well taken care of, and their appreciation for the hotel and restaurant will grow even stronger.
4. Include an online ordering system
Having an online ordering system is a strategy for increasing sales in the hotel’s F&B department . The reason is that it saves time and labor. Users can place orders or reserve tables from their cell phones—all through the hotel’s app.
This system is extremely useful for in-house dining. That’s because there’s no longer a need for an employee to take each order. Most restaurant operators say that saving time and reducing labor costs is one of the main benefits they’ve experienced—all by implementing an online ordering system.
5. Offer high-quality services to increase F&B revenue
This strategy may seem obvious or even cliché, but when we visit hotel websites, we see a large number of complaints in the reviews about the quality of restaurant services. Providing quality service means reviewing these customer comments and improving the quality of the food and overall service.
Implementing this rule—because it’s more of a rule than a strategy— will provide your guests with an excellent experience. This will translate into customer loyalty and higher revenue, not only for the hotel’s F&B but for the entire property.
6. Speed up order fulfillment
We live in a fast-paced society where waiting can be quite difficult— especially if you’re hungry. Therefore, implementing a system that ensures orders are ready as quickly as possible is a great way to boost sales for your restaurant business.
Customers will appreciate fast and efficient restaurant service. Without a doubt, if your hotel’s F&B department offers fast service, you’ll have an edge over the competition.
Here are some of the strategies you could implement if you want to increase sales in your hotel’s F&B department . There are undoubtedly many more strategies for increasing your establishment’s revenue.
If you have any questions about this, we at IHCS are here to help you properly manage the F&B department of your hotel, resort, or any other tourist accommodation.
