At a hotel—especially those located in tourist areas known for their beaches or parties—it’s not all about sleeping. In fact, quite the opposite: large resorts are known precisely for their lively atmosphere, even at night.
That’s why having a tourist entertainment program at a hotel is so important. Through this program, you’ll be able to provide a better experience for your guests, which will help you stand out from your competitors. That’s why we’ll discuss here what it is, why it’s important, and how to develop a tourist entertainment program for a hotel.
Table of Contents
What is a tourist entertainment program at a hotel?
As the name suggests, a hotel entertainment program is a series of activities designed to provide guests with entertainment and leisure. The goal is to offer a better, more enjoyable experience that adds value.
Generally, these types of activities take place within the hotel itself and offer options for everyone. In addition, some are included in the rate, while others incur an extra charge.
Reasons Why You Should Have a Tourist Entertainment Program at a Hotel
According to experts in the tourism industry, these are the main reasons why you should have a tourist entertainment program at a hotel.
Differentiation
The first thing you should keep in mind is that these types of activities allow you to stand out from other hotels, especially those that don’t offer such benefits. Even if you’ve learned how to benchmark against the competition and have noticed that they already offer these activities, you can still set yourself apart by providing a better deal
Guest Experience
Often, especially at resorts, guests are looking for more than just a place to sleep. They want a place where they can have fun and socialize safely and with confidence. If you offer these kinds of activities, we guarantee that the guest experience will be better than if you simply provided accommodations.
Perception of Value
The more a guest gets for their money, the higher they will rate the hotel, as their perception of value and cost-effectiveness will increase. This way, you’ll be giving them more for their money, which is very helpful if you’re competing in a segment where price is a determining factor.
Increase in sales
As if that weren’t enough, combining all of the above with a well-designed entertainment program at a hotel can help you establish your position in the market and earn better recommendations and reviews. As you well know, this will translate into more reservations and sales.
Which hotels are eligible for a tourist entertainment program?
Although we’ve already mentioned that a tourist entertainment program at a hotel is perfect for a resort hotel, beach hotels, or hotels in destinations known for their parties, these aren’t the only ones! Virtually any hotel can take advantage of them.
A business hotel can tailor its own tourist entertainment program—for example, by offering team-building activities, workshops, and even cocktail parties, drinks nights, or networking events. Similarly, a hotel located in a city can offer its own version of an entertainment program. Movie nights, themed dinners, dances, and team-building activities, among others, are perfect examples.
Ultimately, any tourism-oriented program at a hotel is based on offering entertainment, recreation, culture, and activities that go beyond simply sleeping or eating at the hotel. That is why these activities can be tailored to the destination, the space, and the context of each hotel.
Steps to Develop Your Hotel Tourism Entertainment Program
If you’ve decided to set up your tourism entertainment program at a hotel, you can follow these steps.
Define who your target market is
The first step is very simple: you need to decide who your hotel’s tourist activities will be aimed at. Will they be family-friendly or geared toward children? Are they for adults only? Are your guests looking for a party or a cultural experience? This will help you determine what kinds of activities you’ll offer.
Take into account the availability of your resources
It’s very important to consider your available resources before creating your animation project. For example, check to see if you have a dance hall or a space for outdoor or indoor activities, if you have audio equipment, staff, and even a budget.
Check out the market and the competition
One very important tip is to check out what your competitors are offering in terms of leisure, entertainment, or fun activities. You can take a look around to get a sense of the market landscape and learn to become a mystery shopper and visit a competing hotel to see what they’re doing.
Define what you’re going to offer
With all of the above in mind, you can start creating your list of activities to offer your guests—both those included in the rate and those available for an additional fee. Make the list as comprehensive as possible, and go through each item to select the best ones.
Test your tourism promotion project
An important part of a hotel’s recreational program is testing it. Take that list and implement the activities at different times, on different days, or during different seasons to test them. Pay close attention to how many people attend, how well the activities are received, and how guests rate the experience.
Evaluate and make decisions
Once you have all this information, you can make a decision regarding the hotel’s entertainment program. You might want to remove some activities or enhance others to ensure your hotel offers the best entertainment program.
We help you improve your guests’ experience
If you want to improve the guest experience at your hotel, as well as its reputation in the market,contact us! Our specialists will conduct an in-depth analysis of your offerings. And, working closely with you, they’ll help your hotel achieve the highest occupancy rates in your destination.
