Nowadays, the internet has become one of the most important channels for digital marketing for hotels, positioning your brand and obtaining more reservations or sales.
To ensure the growth of your hotel, and taking advantage of our experience, we have prepared this short list. Here you will find 9 digital marketing strategies for hotels that will give you obvious results.
Table of Contents
Boost your search engine positioning
One of the most frequent ways travelers find accommodation is through search engines like Google. Just type “Hotels in…” to find thousands of options in seconds.
That power makes it practically mandatory for hotels to have a presence on search engines like Google. But it is not only about having a presence but also about appearing in the first search results.
To achieve this there is SEO which consists of implementing different optimizations to improve your search engine positioning. This includes having a blog, making use of keywords, improving the UX of your site, as well as inserting your link in external blog posts.
Invest in SEM advertising
One trick to get your site to appear in search results faster and higher is SEM. Basically, SEM is the technique of paying for ads on search engines like Google to improve the visibility of your website.
Although this sounds very interesting, you must take into account that paying for ads implies taking into account 2 concepts. First, your ad must be relevant and attractive to be competitive.
Second, you must have a defined budget. This way your ad will be able to compete in the auction, which is how Google, for example, decides who to give that space to in the search results.
Generate content on Tik Tok
Tik Tok is one of the fastest growing social networks today. For brands, this translates into greater reach, visibility and a more active captive audience than on other platforms.
In addition, its micro video content format is very attractive and useful to showcase an accommodation. That is why today, one of the most effective digital marketing strategies for hotels to position your hotel is to open a Tik Tok account.
But remember, it is not about uploading videos for the sake of uploading them. It is necessary to tell stories and that the videos follow the same line, in addition to linking them with a call to action such as inviting your followers to contact by WhatsApp or book on your website.
Promote comments and reviews on OTAS
Comments are one of the most powerful tools in digital marketing for hotels. People trust someone else’s opinion more than what you can promise in your advertising.
Encouraging your guests to leave reviews on OTAS, social networks, search engines and digital platforms is very important. Keep in mind that these must be positive and as organic as possible.
That is why it is important to offer a great experience and a very good stay to your guest before asking them to leave you a review. Just imagine what would happen if your guests were upset about your quality and you asked them to leave a review.
Focus on experiences
Hand in hand with the previous point, another important part of any hotel digital marketing strategy. When a guest is happy they will not hesitate to share it by any means possible.
For example, if your guest experiences a great stay they will not hesitate to upload a video to their social networks bragging about your hotel. This is known as User Generated Content or user generated content.
USG is as important, useful and valuable as positive reviews because it is organic and authentic. To take advantage of it in digital marketing for hotels it is important that you are tagged or mentioned and the hotel is responsible for disseminating such content.
Make content marketing
Content marketing is an important part of digital marketing for hotels because it focuses on providing value and not just on the hard sell. This helps people to pay attention to you and not get blocked automatically thinking that you want to sell to them.
Within content marketing there are different tactics you can follow. For example, you can generate content related to the destination such as videos on what to do, what to see, experiences, etc.
This content must be supported by a clear media strategy. Social networks such as Tik Tok and Instagram are perfect for this. You can also use content marketing in the form of blog posts and optimize them with SEO.
Have a social media presence
Of course your hotel must have a presence on social networks because not doing so would be, practically, a death sentence for your marketing. In addition, you would be wasting all the potential that the digital market has for you.
A hotel must have Facebook, Instagram and TikTok because these are the most used social networks today. Besides, these platforms give you very useful digital marketing tools for hotels.
Similarly, you can analyze the use of other platforms such as, for example, Twitter and Pinterest. Remember that these must have a strategy behind them and not just post for the sake of posting.
Invest in ads on social networks
Finally, as with Google, it is important to consider paying for ads or advertising on social networks. This in order to reach more people and get more results such as part-time bookings.
Facebook Ads and TikTok Ads are examples of ad platforms that cannot be missing in your digital marketing plan for hotels. In them you can make advertising campaigns focused on sales or branding, for example.
In addition, social media ads are much cheaper than TV ads, for example. On Facebook you can make advertising campaigns from 1 dollar a day and with very good results, as well as the ability to segment your market.
Do you need help to improve your marketing?
If you need help to improve your digital marketing for hotels, we can help you! Just contact us and together we will improve your hotel’s positioning and bookings.
