Home » Events and Conferences in Hotels: how to attract them
Events and Conferences in Hotels: how to attract them

Events and Conferences in Hotels: how to attract them

Hotels, beyond being places for relaxation, have become ideal venues for events and conferences. Whether it is a seminar, a convention or a wedding, hotel spaces offer a versatile and convenient environment for the organisation of events. IHCS Hotel Consulting will unpack how hotels can attract and host successful events, highlighting key strategies and emerging […]

Hotels, beyond being places for relaxation, have become ideal venues for events and conferences. Whether it is a seminar, a convention or a wedding, hotel spaces offer a versatile and convenient environment for the organisation of events.

IHCS Hotel Consulting will unpack how hotels can attract and host successful events, highlighting key strategies and emerging trends.

Versatile and Modern Spaces

Creating versatile and modern spaces is essential to attracting successful events to a hotel. Versatility translates into the ability to adapt spaces to meet a wide range of needs, from corporate meetings and conferences to social events and weddings.

To achieve this, hotels must invest in smart design that allows for easy reconfiguration of rooms and common areas. Movable walls, adjustable lighting systems and modular furniture are key elements that bring flexibility and versatility to spaces.

In addition, the modernity of the spaces not only refers to contemporary aesthetics, but also to the incorporation of advanced technologies. The installation of state-of-the-art audio-visual systems, high-speed wifi and interactive technology solutions allows event organisers to make the most of the environment, delivering impactful presentations and immersive multimedia experiences.

 

State-of-the-art Technology and Audiovisual Infrastructure

Technology plays a key role in the quality and efficiency of events. Hotels should invest in state-of-the-art audiovisual infrastructure to facilitate presentations, seminars and conferences.

High-resolution projection systems, interactive touch screens and professional quality sound equipment are key elements. High-speed Internet connectivity is essential for streaming presentations, organising video conferences and enabling virtual participation of attendees.

In addition to basic infrastructure, hotels can stand out by incorporating innovative technologies. For example, augmented reality (AR) and virtual reality (VR) can be used to enhance the experience for participants, allowing them to virtually explore spaces or interact with specific content.

A technology that will facilitate interaction between attendees, through customised mobile applications that allow participation in surveys, virtual networking and access to relevant event information.

 

Quality Catering Services

Offering high quality catering services is a differentiating factor in attracting successful events. Hotels must go beyond simply providing food and beverage, seeking to create memorable dining experiences.

With a diversification of menus to suit different dietary preferences and cultures is essential. From vegan and gluten-free options to dishes inspired by local cuisine, variety ensures that all attendees find options to suit their tastes.

Creative food presentation also plays a crucial role. Hotels need to collaborate with chefs who specialise in creating visually appealing and delicious dishes. Themed buffets, live cooking stations and the incorporation of fresh, local ingredients are strategies that will elevate the dining experience of an event.

In addition, flexibility in service schedules, the ability to adapt to last minute changes and attention to detail, such as table presentation and quality of service, are aspects that make a difference and contribute to the overall success of the event.

A quality catering service not only meets the basic needs of the participants, but also adds a touch of distinction and hospitality that reflects positively on the hotel’s image as a successful event venue.

 

New Strategies and Trends

Visibility is essential to attract successful events. Hotels should implement event-specific marketing strategies, leveraging social media, digital marketing and partnerships with local businesses and event organisers.

Creating a dedicated event website and actively participating in trade shows and exhibitions are effective strategies to increase visibility and attract new customers as part of your sales promotion strategy.

The event industry is constantly evolving, and hotels need to be aware of emerging trends. As I mentioned in the technology topic, augmented reality, personalisation of experiences and the inclusion of interactive activities are examples of how hotels can keep up to date and offer innovative experiences to event organisers.

In short, successful event organisation requires fitting all the pieces of the puzzle together perfectly. Don’t know how to make the most of your hotel’s possibilities? Then click here to discover MICE and everything about these events.

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