Advertising is a tool designed to give visibility to your business, position it in the consumer’s mind and get more customers. Without it, many businesses would pass as irrelevant or unknown, which is very dangerous because it can lead to bankruptcy.
In the hotel industry, hotel advertising plays a very important role in the positioning of accommodations and the increase in bookings. That is why here we will tell you everything you need to know about hotel advertising, what types exist, how to carry it out, etc.
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What is hotel advertising?
Hotel advertising or hotel advertising is a marketing tool designed to position your hotel in the market, give it visibility and increase your sales. In turn, hotel advertising is composed of different strategies such as paying for ads on different platforms.
This set of channels can include digital media, internet, as well as offline media such as print, TV or radio. Broadly speaking, hotel advertising is one more way to communicate to your customers who you are and what you offer to solve their need, in this case, for accommodation.
Types of hotel advertising
Although there are different classifications for hotel advertising, this is the most accepted because it is divided according to the media used:
- Digital advertising: this advertising includes all internet platforms ranging from social networks or Google to OTAS or direct booking engines. Nowadays, these channels are among the most widely used due to their cost-benefit ratio and the ability to segment with much greater precision.
- Radio and television advertising: Much more massive, these media allow you to reach a larger audience in less time. Of course, here you do not have the control to decide who sees and who does not see your ads.
- Print advertising: Print advertising includes ads in magazines and newspapers. Here we have the option of being able to segment by media, for example, only showing ads in airline magazines like the ones you get during a flight or in a waiting room.
- Outdoor ads: Lastly, we have outdoor ads among which we find billboards, bus stops, billboards, etc. If you choose to advertise for hotels in these media, it is crucial to take into account the location, for example, near a tourist attraction, an airport or train station.
The importance of a good hotel advertising strategy
It’s not about paying for ads for the sake of paying for them, but about doing it with a plan that allows every effort to be profitable. Here’s why it’s important to plan your strategy before investing in any advertising media.
Reach the right audience
A common mistake is to think that your audience is everywhere at the same time – quite the opposite! By trying to massively cover audiences, you will end up not having any listeners at all. The ideal is to choose the advertising media according to your target market.
Do not waste your budget
By not having a defined strategy and just paying advertising for the sake of paying for it, you are wasting money. This is because you are not pursuing any objective or going where it should go. That is why you will not generate results or they will be very poor.
Get real results
With a good strategy behind hotel advertising it is possible to get real results such as bookings or sales. Thus, you will get a higher return on investment, that is, you will get more economic benefit from what you invested in hotel advertising.
How to do hotel advertising step by step
If you have doubts about how to advertise hotels, this guide will give you more clarity on the steps to follow:
Research your market
Before investing in hotel advertising it is important to know your market. Find out where they are, what media they use, how they decide which hotel to book at, what their needs are, what matters most to them when choosing a hotel, and so on. The more information, the better.
Set your objectives
Once you know your market, the next step is simple, determine what are the objectives to be achieved through hotel advertising. Are you looking for more reach? Do you want more bookings? How many do you want to achieve?
Determine your budget
Once you know who you are going to talk to and what objectives you want to achieve, the next step is to determine how much you are going to invest in hotel advertising. It is crucial to know how much you are going to invest in order to know how much you are going to earn from that investment.
Choose the media
With all of the above, the next step is to choose in which media you are going to advertise. By knowing where your target market is, you will be able to decide whether it is worthwhile to opt for digital platforms, social networks, print ads, TV, radio or outdoor.
Have a creative strategy
It’s not just about placing an ad with paid advertising and that’s it, you need to have a creative strategy behind it. You can communicate values such as your location or the experience of other guests, you can show your facilities or talk about benefits such as your location. In addition, you can complement them with offers such as discounts.
Simplify your processes
The hotel advertising that works best is the one that is accompanied by a call to action, for example, “book now”. It is important that you simplify your processes so that when the user follows the call to action, they do not give up. It is also essential to know how to choose the best call to action for your advertising.
Follow up on your advertising
Finally, it’s not just a matter of paying for the advertising and that’s it. This way you will be able to know what is working and what is not. In case something is not working, for example, you can change the strategy to generate results.
We help you build the best hotel advertising!
The best hotel advertising starts from the core of your hotel project. To really get results you must create a synergy between all parts of your company. We help you achieve this, so your hotel advertising will give you the best results and brand exposure.
