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Trends in the hotel industry for 2024

Trends in the hotel industry for 2024

One of the aspects that must be taken into account in order to grow within the hotel sector are market trends. At IHCS, we are aware of how vast and complex this issue is and, therefore, we will summarise the main ones below.   Key trends in the hospitality industry in 2024 Personalisation Personalisation in […]

One of the aspects that must be taken into account in order to grow within the hotel sector are market trends. At IHCS, we are aware of how vast and complex this issue is and, therefore, we will summarise the main ones below.

 

Key trends in the hospitality industry in 2024

Personalisation

Personalisation in hotels has been a trend in recent years and is expected to continue. Today’s customer wants a more individualised service, where their preferences and needs are catered for.

Therefore, every independent hotel must take this into account and apply marketing strategies that aim to cater to more individualised needs.

 

Sustainable practices

According to a sustainability study conducted by Booking.com this year, 79% of travellers want to travel more sustainably in the coming year and 74% of travellers are already implementing practices to save resources such as water within hotels. This data shows that sustainability is another strong trend in the industry. Travellers are now more aware of the need to make proper use of natural resources.

As a result, hotel owners must find ways to create solutions and strategies to make their business activities and operations as friendly as possible to their natural environment. Today, some hotels are already making use of renewable energy sources such as photovoltaic panels.

 

Increased safety and hygiene

Cleanliness and safety have always been important aspects for hotel guests or clients. However, after the pandemic, even more emphasis has been placed on these aspects. Customers are now more demanding when it comes to hygiene and safety.

In this sense, it is important that hotels regularly implement programmes for the disinfection of common surfaces, the use of gloves, antibacterial gels, among others. These practices are highly valued by customers.

tendencias hoteles 2024

Healthy food and drinks

Nowadays people also want to maintain their healthy diets while travelling. Therefore, health care is also a trend in the hotel industry. Hotels that have a restaurant should ensure that they have a wider menu of healthy dishes. They should also consider the importance of local gastronomy for many guests, so offering, for example, local culinary packages is very appropriate at this point in time.

Check-in and check-out via smartphones

The advancement of technology is allowing people to perform any task or transaction quickly, conveniently and effectively. Therefore, a large part of customers prefer to check-in and check-out via their smartphones or tablets. This saves them time and hassle.

In this order of ideas, hotel establishments must adapt to these new habits and realities of the traveller. Therefore, they must prepare their businesses with the necessary technological and digital infrastructure to improve the customer experience. This last element will be key to customer loyalty.

 

Artificial Intelligence

Artificial intelligence (AI) is considered one of today’s most revolutionary trends in many sectors. The hotel sector has been no exception. The technology is here to stay and hoteliers must adapt some aspects if they do not want to be left behind in such a competitive market.

Artificial intelligence should not be overlooked in the independent hotel sector. Its applications can automate processes, save time and reduce costs. It also enables more accurate, data-driven forecasting.

One of the applications of AI in hotels is the so-called chatbots. This is a virtual assistant that offers customer service 24 hours a day. So it can solve any doubt to customers regarding the hotel, and moreover, it can enhance the user experience.

 

Data economy

The data economy is another trend in the hotel industry. This data economy is oriented towards the collection, analysis and exploitation of customer information. Through tools or software that process and analyse data and big data, hoteliers can make well-informed and more assertive decisions.

For example, an owner through data analysis can determine certain customer trends within their hotel, and in this way establish strategies to optimise operational management, personalise promotions and improve the guest experience.

If you have doubts about how to implement all these trends in your hotel establishment, do not hesitate to turn to the experience and advice from professionals in the hotel industry such as those at IHCS.

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