Home » Tourist entertainment in your hotel: What is it and why is it important?
Tourist entertainment in your hotel: What is it and why is it important?

Tourist entertainment in your hotel: What is it and why is it important?

In a hotel, especially those located in tourist areas known for their beaches or parties, it is not all about sleeping. In fact, quite the opposite, as large resorts are characterised precisely by a very lively atmosphere, even at night. That is why it is very important to have a tourist entertainment project in a […]

In a hotel, especially those located in tourist areas known for their beaches or parties, it is not all about sleeping. In fact, quite the opposite, as large resorts are characterised precisely by a very lively atmosphere, even at night.

That is why it is very important to have a tourist entertainment project in a hotel. Through it, you will be able to provide a better experience to your guests, which will help to distinguish you from your competitors. That is why here we will talk about what it is, why it is important and how to elaborate a tourist entertainment project in a hotel.

What is a tourist entertainment project in a hotel?

As its name suggests, a tourist entertainment project in a hotel is a set of activities designed to provide entertainment and leisure for guests. The aim is to offer a better, more enjoyable experience that provides more value.

Generally, these types of activities are carried out within the hotel itself and include options for everyone. In addition, some are included in the rate and others have an extra cost.

Reasons why you should have a tourist entertainment project in your hotel

According to experts in the tourism sector, these are the main reasons why you should have a tourist entertainment project in a hotel.

Differentiation

The first thing you should take into account is that this type of activity allows you to differentiate yourself from other hotels, especially those that do not offer such benefits. Even if you have learned how to benchmark your competitors and noticed that they already offer these activities, you can differentiate yourself by having a better offer.

Guest experience

Many times, especially at resorts, guests are looking for more than just a place to sleep. They want a place to have fun and socialise in safety and confidence. If you provide these types of activities you can ensure that the guest experience will be better than just offering accommodation.

Perception of value

The more a guest receives for their money, the better they will evaluate the hotel as their perception of value and cost-benefit will increase. This way you are giving more for their money, which is very useful if you are competing in a segment where price is a determining factor.

Increased sales

If that wasn’t enough, all of the above together with a good tourist entertainment project in a hotel can help you position yourself in the market and get better recommendations and reviews. This, as you know, will translate into more bookings and sales.

animacion turistica hotel

Which hotels can count on a tourist entertainment project?

Although we have already told you that a tourist entertainment project in a hotel is perfect for a resort hotel or for hotels on beaches or in destinations known for their festivals, these are not the only ones! Practically any hotel can make use of them.

A business hotel can adapt its own tourist entertainment project, for example, by offering integration dynamics, courses and even cocktail, drinks or networking evenings. Similarly, a hotel located in a city can offer its own version of an animation project. Movie nights, themed dinners, dances, integration activities, among others, are perfect examples.

In the end, any tourist entertainment project in a hotel is based on offering entertainment, leisure, culture and activities beyond just sleeping or eating in the hotel. This is why these activities can be adapted to the destination, the space and the context of each accommodation.

Steps to define your tourist entertainment project in a hotel

If you have decided to create your tourist entertainment project in a hotel, you can follow these steps.

Define who your target market is

The first step is very simple, you must define who you are going to target with your tourist activities in your hotel. Are they going to be family activities or activities for children? Are they activities for adults only? Are your travellers looking for party or culture? This will help you define what kind of activities you are going to offer.

Take into account the availability of your resources

It is very important to take into account your available resources before creating your animation project. For example, check if you have a dance hall or space for outdoor or indoor activities, if you have audio equipment, staff and even budget.

Check out the market and the competition

A very important tip is to check what your competitors are offering in terms of leisure, entertainment or fun activities. You can take a walk to see what the market context is like, learn how to be a Mystery Shopper and go to a competing hotel to see what they are doing.

Define what you are going to offer

With all of the above, you can start to create your set list of activities that you are going to offer to your guests, both included in the rate and in addition to the rate. Make as complete a list as you can and go through each one to keep the best ones.

Test your tourist entertainment project

An important part of a tourist entertainment project in a hotel is validation. Take that list and run it at different times, days or seasons to validate it. Pay close attention to how many people attend, how well they are accepted and how guests evaluate the experience.

Evaluate and make decisions

Once you have all this information, you can make a decision about a hotel’s tourist entertainment project. Maybe remove some activities or reinforce others in order to keep the best animation offer in your hotel.

We help you to improve your guests’ experience

If you want to improve the experience inside your hotel, as well as its perception in the market, contact us! Our specialists will analyse your offer in depth and, hand in hand with you, take your hotel to the top of occupancy in your destination.

Rate this post

Do you want to keep up to date with news and advice about the hotel sector?

We help you to develop and optimise your hotel project.

The 1st consultation is free!
Hotel Consulting
We use our own cookies and those of third parties in order to analyse the browsing of users and improve our services. If you continue to browse, we consider that you accept their use. You can obtain more information, or find out how to change the settings, by clicking on more information